After filing for bankruptcy in February, Radioshack is looking to turn their company in a new direction.
the higher ups at the electronic franchise has decided to hand the reigns of the company to Nick Cannon.
Yeah, that Nick Cannon.
The once major electronics retailer announced on Wednesday that it hired Nick freaking Cannon as its Chief Creative Officer.
The company, which had to shut down nearly 2,000 stores because of Amazon, is hoping Nick can help bring the retailer back from the dead with his coolness.
According to the press release, the 35-year-old mogul has a “long history” with his new employer.
“As a kid, spending time in my neighborhood RadioShack was invaluable,” Cannon said. “The maker mentality and educational approach taught me a lot and encouraged me to explore my own creativity. In return I wanted to give back by fostering creative pursuits in others, and helping kids move to the next level.”
I am so lost here, how does this make sense? I could understand someone like 50 Cent in a sense, but Nick Cannon?