LeBron James will be "just doing it" with Nike for the rest of his life.
signed a "lifetime deal" with LeBron James.
"easily surpasses" Kevin Durant's $300 million deal that lasts for ten years.
LeBron's deal is comparable to Nike's biggest endorser, Michael Jordan.
Michael played his last NBA game in 2003.
this is the first time Nike has signed a lifetime deal with an athlete.
Well, do my sports fans think Nike, which is undoubtedly the number one sports brand in the world, made the right choice signing LeBron to a lifetime deal?
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