He's making a list. He's checking it twice. And he's also really, really, ridiculously good-looking. Say hello to Paul Mason, a veteran male model who's embraced his age by becoming 'Fashion Santa' for Toronto's Yorkdale Shopping Centre.
His promotional photoshoot has gone viral, a collection of shots where Paul assumes the role of a slimmed down, GQ-esque Santa Claus, donning red leather jackets or pulling along a chopped down pine in thick knits and a tailored winter coat.
What's up, Santa? You silver fox you.
But wait, there's more!
According to the mall's official website, every time a visitor shares their selfie with Fashion Santa through social media using the hashtag #YorkdaleFashionSanta, the mall donates $1 to the Sick Kids Foundation, a non-profit funding local pediatric hospitals.
I just looked at the Instagram tag and found this lady up here. I mean, I've never seen someone more excited to donate a buck to a cause, have you?
In any case, locals aren't the only ones having a fun time with it. Paul - I mean, Santa - has been really impressed with the kind of audience Fashion Santa has convinced to come out and pay him a visit:
"On Saturday, I had a woman, she must have been 70 years old, she said, 'I haven't taken a photo with Santa since I was like five.' I love it."
So if you're in the Toronto area during the holiday season, get ready to strike a pose with Fashion Santa. It is, after all, for a good cause!