Being famous on social media has its perks.
Kendall Jenner and Gigi Hadid are the hottest super models in the world at the moment so it pays to have their attention online. With Jenner's 44M followers and Hadid's 10.2M, the girls present a wonderful platform on Instagram for businesses who want mass marketing in seconds. However, to tweet to millions of people this easily comes at a price. The two supermodels most recently promoted the Victoria's Secret Fashion Show however that was more for their own personal press than the brand itself. However for brands that they don't have direct connections with, the brands must pay to have them represent their product.
CR Fashion Book recently released a statement declaring Jenner, Hadid, and Cara Delevingne are the highest paid social media supermodels in the world right now - in that order. It was stated that the girls, "are currently valued between $125,000 and $300,000 for a single post across their portfolio."
However, they aren't the only social media supermodels who are breaking the bank. "The next tier — very familiar faces like Karlie Kloss, Behati Prinsloo, and Miranda Kerr — can command between $25,000 to $50,000 for a single post across Facebook, Twitter, and Instagram,” Frank Spadafora, CEO of D’Marie Archive, made note.
With millions of fans, hundreds of endorsement deals, and constant representations of the biggest brands in high fashion, these girl's social media platforms are in high demand. There has never been anything like this within history so the girls can pick and choose what they personally like and what's good business to make a profit. Kendall Jenner currently has the most power and her fan base is only sky rocketing from this point.
However some raise the issue, should these supermodels be paid to exploit these brands for their own personal benefit?