Conor McGregor is UFC’s biggest star right now.
Despite his loss to Nate Diaz a few weeks ago, people are still praising him for stepping up two weight class to face Diaz and putting up a good fight. He is also UFC’s biggest prize as he has the star power and charisma to excite fans all around the world. So it is natural for companies to seek after the fighter and endorse him with a lot of money. Budweiser was no exception.
As you can see however, you don’t see McGregor drinking, just him giving a motivational speech to youngsters all around the world. However, this ad was blocked in Ireland because advertising regulations in Ireland prohibits marketing of alcohol towards children by the use of “heroes of the young”.
And we all know that Conor McGregor is one of the most idolized athletes in Ireland.
If the ad consisted an image of this nature, then it definitely encourages underage drinking.
I personally feel like this punishment was a bit harsh considering the fact that he doesn’t even take a sip of beer…and you don’t even see the brand name until the very last frame in the website BUDDREAMBIG.IE.