Why Do All of the Chinese Restaurants in the U.S. Look Identical

Chinese entrepreneurs who immigrate to the States and don't speak English typically choose homogenous menus and names for their restaurants. I never really thought of this before but apparently its because the menus come from the same companies. There are around 50 companies in Chinatown that will sell you 10,000 menus for $230. Most restaurants are now Fujianese style, which means lots of colors and tacky images. Apparently those who open these restaurants want the menu to look very 'crowded'

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