New Identity_ JFK International Air Terminal


Built in 2001, JFK International Air Terminal — officially Terminal 4 at JFK airport in New York, NY — is one of the busiest terminals in the U.S., serving 32 international and domestic airlines with an annual passenger volume of 19.5 million travelers. Originally opened in 1957 and known as International Arrivals Building, Terminal four received a $1.4 billion redevelopment with its new building designed by Skidmore, Owings and Merrill, and is now the only non-airline, privately-operated terminal at JFK by JFKIAT, a subsidiary of the Schiphol Group (of Amsterdam’s airport fame). With a recent expansion in 2015 and the endless pursuit of making the process of air travel less mind-numbing — that last part is not part of the official brief, just my own contribution — Terminal 4, has introduced an identity designed by the New York office of Base Design.


Base Design

Terminal exterior.

Logo detail.

“T4” shorthand.


Annual Report.

Print and screen banners/ads.

Illustration style by Tomi Um

Various wall messages. Officer directly above is not amused.

Various things.


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