Emotionally-connected customers will spend an annual sum of about $699 with a company, versus regular, satisfied customers who will spend an annual sum of only about $275. -Emotionally-connected customers will spend an annual sum of about $699 with a company, versus regular, satisfied customers who will spend an annual sum of only about $275. -HubSpot
By now, you already know that the key to escalating business and revenue growth isn’t just targeting new customers. It is also about retaining the existing customers and making them loyal to your brand. According to research acquiring new customers can be many time more expensive than retaining existing ones. Loyal customer keeps businesses’ revenues flowing. Thereby, it makes more sense to spend time and resources on your existing customer base.
Some proven ways to boost customers’ loyalty.
Impeccable customer service
What is the best example of excellent customer service?
virtual number serviceEasy peasy!
Reward your customers
52% of loyal customers will join a loyalty program if one is offered to them. -52% of loyal customers will join a loyalty program if one is offered to them. -HubSpot
One of the best ways to build customer loyalty is to reward them. You can choose from a range of loyalty programs which primarily focus on giving customers discounts, gifts, and exclusive offers. Loyalty programs usually work. Why? It makes customers feel appreciated and valued. After all, your customers have chosen you over your competitors. So, you should return the favor, even if it is a small gesture. It means a lot to your customers.
Make efforts for a more comfortable life for your customers, and they’ll stay loyal to your brand. Come up with ideas on how you can make customers’ experience simpler and faster. Streamline your checkout process, answer their queries on social media rather than leaving customers in a maze of menus and alternatives. Adding even small convenient factors can contribute a lot to your customers’ loyalty. It has been observed that brands with loyal customers have one thing in common – they care about little things which could vary from adding digital checkouts to pamper regular customers with extra care.
Ask for advice and pay attention to it
Stepping into the shoes of customers is difficult, but if you truly care about them, you need to do it. Asking customers for advice can be an insightful way to understand the problems customers face with your brand. Never react to customers’ feedback like an annoying kid. Just listen to the advice – it may be valuable even if it is something you don’t want to listen to. Every business should make an effort to gather feedback from their customers, especially regular ones, and listen to it. In addition, pay attention to customers’ complaints and analyze them. If you find them genuine, fix it at once and don’t forget to inform customers about it.
Customers remember all big and small experience with your brand. So, don’t ever rub them the wrong way. Make things easy and convenient, and loyalty will automatically follow.