Facial recognition technology is gaining grounds in the market for years. With every passing year, the technology seems to improve and surprise us with its advanced functionalities and use cases. From recognizing human faces to reading emotions, this AI-powered technology has transformed the future of other industries. Implementing this technology for different purposes, businesses are gaining a competitive advantage in the marketplace. Once this technology was limited to government use for surveillance but not anymore.
However, the use case of this technology is not limited to security only. For instance, Listerine introduced the app that uses face recognition software online to identify the blind people and notify them that they are being smiled at. Due to the advancement in technology multiple other giant fishes, e.g. Amazon, Ali Baba, etc. are banking on it as well, emerging as a disruptive force in the market. Meanwhile, technology has raised concern for privacy.
Here are some industries that are successfully taking advantage of this technology.
The modern era of technology has pushed the government in adding an extra layer of security in form of artificial intelligence. The startups and IT companies are playing a vital role in providing law enforcement agencies with facial recognition technology. Face++, a Chinese Unicorn, is already working with the Chinese Government. In fact, Amazon is also selling its services to government agencies in the form of “Rekognition” that can verify the identities and read emotions.
Moreover, Carnegie Mellon University was granted a patent for “hallucinating facial feature” to enhance video surveillance. This method helps the agencies to identify the suspects wearing masks by constructing their full face on the basis of a particular face region captured by the camera. These hallucinated faces can be used by facial recognition to map compare with actual faces and finding the strong correlation. Since this technology is still new, therefore, the algorithms are not trained enough to efficiently learn the differences between faces and skin tones.
Retail and E-commerce:
Facial recognition technology is proving to be big opportunity for retailers to improve the customer experience and increase sales. The technology used in shops can track and capture where buyers are looking at and enable retailers to serve them with related promotions through text messages or emails later on. For instance, Wallmart is using this technology to capture and analyze facial expressions of the buyers waiting in queue to reckon their customer experience and satisfaction.
The healthcare industry is taking full advantage of this technology as well. The patients can now sign in at the doctor or hospitals without going through hassle of waiting in libn or filling the juggling forms. Also, it will help the administration in avoiding duplication of records. That is a very basic use of technology in healthcare industries. Ther rapid development in the technology has now enabled the device to analyze heart rate by thorugh change in skin color. For instance, in 2017 Amazon was granted a patent of passive monitoring, which combined facial recognition features with heart rate analysis.