How to choose a topic for an article

help with writing


The magazine broadcasts to a diverse audience with a different background, tastes and interests. Perhaps the reader is not familiar with the unique properties of minerals, is not aware of the political upheavals in Zimbabwe, and does not necessarily follow the latest research in the field of parasitology. If you still decide to write an article on a highly specialized topic, try to make it so that it is interesting to read it even to a person who does not understand it.


How to write good text


Here are some suggestions:


Appreciate the reader’s time. Short meaningful text is better than long and lengthy. Write as much as you need to fully reveal the topic, but nothing more.

Come up with a short and catchy headline. Ideally, a headline alone should be enough for the reader to understand the subject of the article. Avoid common and meaningless headings like “life” or “time”. If this is an interview, you can put a whipping quote in the headline. By the way, never put dots at the end of headings and subheadings.


Write as if you are telling a story to a living person. When you write text in a magazine, you conditionally tell a story to a passerby. Will he be interested in your story? If so, continue in the same vein. If not, it is worth asking the question “why?”.


Precede the text with a lead. Its purpose is to state the topic of the article and attract the attention of readers. For this, you can, for example, fill the lead with the most amazing facts. Two or four sentences (preferably no longer than 300 characters) is usually enough to interest the reader and explain to him why to read your article and what it will be about.


Try to present different points of view on the problem. Be impartial (if it’s not about the author’s column) and do not give out your opinion for the established truth.

Look for heroes, if possible, contact experts, quote specialists. This gives the article richness and credibility. By the way, to decrypt the interview, it is convenient to use the transcribe service so as not to switch between a text document and a media player.


Choose original themes. It makes no sense to talk about what has been said many times.


Keep a balance between theme and rema - what the reader already knows and new information. If you do not give him something new - the reader will get bored, if you fill up with new information without linking it with already known information - quit reading because of the severity of perception.


Structure the material. The clearer the text is structured (for example, broken into parts that have subtitles), the better it is perceived. Moreover, the paragraphs themselves should be made short, within 6-8 lines, so the text is easier to read.


State your thoughts consistently. If the reader does not understand something at once, there is a risk that no one will finish reading to the place where everything becomes clear. If this, of course, is not a gardener-killer, which everyone will know about in denouement.


When telling your story, don't forget about the scenery. The text should answer not only the question of what happened, but also the questions - where, when, with whom, why and what then? Do not wait for these questions in the comments, answer them immediately.


Fill the text with bright details. Details enliven the text and help visualize the story. For example, in the story of a fire in Chicago in 1871 that destroyed the whole city, the number of houses burned is certainly interesting, but even more interesting is the fact that it started with a thief who set fire to hay to hide the theft of milk.


Convince the reader with facts, not lengthy speeches and emotions: try to argue your claims and back them up with concrete facts. Remember, facts need to be verified. Do not trust everything that you read and hear.


Argument facts with links. It is advisable to confirm the mentioned facts with references to sources. It is best to introduce this into a habit: they mentioned in a publication not a well-known fact - find its confirmation on the network. Found a good trustworthy source - give a hyperlink to it.


Do not forget to indicate the sources. Appreciate the work of other people: citing some facts, quotes or data in the article, refer to the sources you use. Often it is the source that determines the quality of information and its importance.

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