The most significant reason that most of the businesses use the Instagram platform for their product marketing and brand promotion is that they want to increase the number of footfalls to their website. If you too are an owner of a business, especially an ecommerce business, you by now may have tried and followed different useful and effective strategies to get more followers on your Instagram account but still you may be missing out on a large chunk of it.
However, in order to know how you can best track the performance of your Instagram account and your social media marketing strategy, you must start right from the basics of knowing what is Instagram Analytics and how can help you to track your performance.
About Instagram Analytics
Instagram analytics are actually the main tools that will help you to know a lot of different things about your target audience such as:
· The demographic
· Their location
· Their behavior and liking and
· The buying pattern and history.
Apart from, providing the best knowledge about your target audience, Instagram Analytics will also help you to find out the best ways in which you can successfully and efficiently:
· Optimize your content
· Evaluate your overall Instagram marketing performance and
· Analyze the different useful and necessary metrics.
However, when it comes to metrics, it is not only overwhelming to collect them but given the different types and complexities of each, it can be really challenging to analyze each and every of them. It is the Instagram Analytics that will be helpful in this regard.
Ins and outs of Instagram Analytics
In order to collect and analyze the most necessary metrics for your business marketing strategy, you will first need to know the ins and outs of your Instagram analytics. This will help you to know a lot of different things in turn such as:
· The inner meaning of each metric
· The ways in which you can make the best use of this knowledge
· The ways in which these metrics reflects the performance of your social media and Instagram marketing strategy and
· The productive ways in which you can improve your Instagram marketing efforts and performance.
Since the metrics are complex, you will need to be very precise, decisive and immaculate in your approach so that neither do you miss out on anything nor do you collect metrics that are not useful for your specific type of Instagram and social media marketing strategy and business.
The importance of it
When you know the importance of Instagram Analytics and why it matters most for proper assessment of your social media marketing strategy, it will be easier for you to use this tool in the best possible way.
To start with, you should know that diving into your Instagram analytics involves much more than the basics that includes finding out the photo, video, or story that is performing or performed the best. You will need to look over and beyond it.
· You will need to define and track all the key metrics over time and in a continual basis so that you know whether or not your marketing efforts are providing the desired results continually and
· You will need to focus on ion developing the best and most robust content strategy for your Instagram account and marketing purposes as well.
It is both these careful and essential approaches that will help you to obtain the desired result with a guarantee that you reach out to a larger audience, target and beyond and get a large number of traffic to your site. This will increase your chances of conversion and increasing your sales volume.
Look at individual posts
In order to find out how your posts on Instagram is perming you will need to look into the individual posts and not as a collection of all your posts. The significant reason to check the how the individual posts are performing is that it will then be easy for you to relate it to the different content types and see how each of these posts are performing against each other. Yes, this is a tedious task but then that is why you should use the Instagram Analytics tools.
For example, if you are using the Instagram platform to promote your online store, it is imperative that you will want to keep a track of how all your different product photos are performing on it. You will need to know several things about these such as:
· Whether the photos with a light or dark background perform better
· Whether or not your target audience like to see cityscape photos or
· Should you stick to your traditional photos taken in nature?
The last stage
From here, the last stage of your Instagram account performance analysis starts. You should now compare all your product shots against, for example the lifestyle content. This will help you to know what is it that your audience prefers the most and make sure that you deliver them with exactly that.
If you find that your audience is more likely to be interested in your product content, you may then need to seriously consider investing more on your product photoshoots heavily and scale back on your lifestyle photoshoots.
Therefore, irrespective of the category your Instagram account falls into, it is important to dive into the Instagram analytics as that will allow you to improve the performance of your Instagram marketing strategy.