The processed and frozen food market is seeing a steady growth in demand both in India and across the world. India’s frozen food market, which stood at $310 million in 2017, is estimated to grow at a CAGR of over 16 per cent to reach $754 million by 2023.
Frozen foods are a regular part of the daily diet across the world and India is quickly moving towards that. This is due to the changing lifestyles and increasing purchasing power. Consumers are now recognising that frozen food is healthier and more accessible option than a lot of the packaged products available due to the preserved nutrition in it, possibly because of advanced technology.
The rise in the number of double earning homes, changing Indian lifestyles, and young professionals living alone has resulted in a scarcity of time. Nowadays, people like to socialise at home, and there is also a growing desire for western food and the need for on-the-move cooked foods. These factors are driving the increase in demand for frozen foods and ready-to-eat meals in India.
In addition to the growing consumer acceptance of frozen food, the improved infrastructure and cold storage/refrigeration facilities have contributed immensely to the frozen food industry’s growth. Today, frozen foods are more easily accessible to the Indian consumer, because of the increase in several large-format retail stores in the country.
Top 5 Frozen Food Products Range
Kebab Range is quite popular, especially among working millennials. This great Kebab range includes Veg Shami Kebab, Soya Shami Kebab, Dahi Kebab and Hara Bhara Kebab. These are perfect during evening tea time. Moreover, these are quite delicious!
Desi Wraps Range
These mouth-watering wraps are enough to fulfil the evening or late-night cravings. This Desi Wraps range includes Desi Wraps Mix Veg, Desi Wraps Chilli Paneer, Desi Wraps Paneer Tikka, Desi Wraps Punjabi Choley, Desi Wraps Soya Chop, and Desi Wraps Shami Kebab.
Mom’s Special Range
Craving for South Indian food and don’t want to cook it by yourself. Don’t worry, Haldiram has solved this problem too. They have a Dakshin express range for all those who love South Indian food. This range includes Dakshin Express Masala Idli, Dakshin Express Medu Vada, Dakshin Express Idli, Dakshin Express Masala Dosa, Dakshin Express Vegetable Uttapam, and Mysore Masala Dosa.
Jhatpat Bites Range
This range includes Jhatpat Bites Burger Patties, Jhatpat Bites Vegetable Cutlets, and Jhatpat Bites Vegetable Nuggets. Try this, and you will fall in love with it!
Haldiram frozen foodHaldiram frozen foodrange was introduced in order to fulfil their commitment to provide consumers with better and more nutritious offerings even in this frozen food and ready to eat demand years.