1. Color is Very Important
One of the most important considerations for logo design is the color palette. This is not a superficial decision, color carries meanings and communicates ideas. Always consider what it is that the logo will be used for and whether or not the various use cases require different versions.
Red: energetic, sexy, bold
Orange: creative, friendly, youthful
Yellow: sunny, inventive, optimism
Green: growth, organic, instructional
Blue: professional, medical, tranquil, trustworthy
Purple: spiritual, wise, evocative
Black: credible and powerful
White: simple, clean, pure
Pink: fun and flirty
Brown: rural, historical, steady
2. Avoid the Cliché
The basic archetype above is being used again and again in logo design right now and it’s getting old fast. Why not use a design that you actually thought up yourself rather than ripping off what everyone else is doing?
3. Consider Proportion & Symmetry
4. Everybody Loves Custom Type
Too often we see logo design as simply a trip to the font menu to see which typeface makes the company name look best. If someone is paying you to “design” their logo, they probably expect you to put a little more effort into it.
5.Understand the brand
6. Keep it Simple
Let’s face it, not everyone can bust out the beautiful, hand-drawn script on a whim. Just because you’re a designer doesn’t mean you’re an awesome illustrator or typographer (though it helps). If you fit this description, fear not, there’s nothing preventing you from making awesome logos.
7. Use online resources
There is a vast sea of information online for those who need some inspiration, collaboration or assistance when designing a company logo.