A new CEO of the Rolex was appointed today, received by aBlogtoWatch. Apparently, a one-line note from Rolex is too scant. However, this does not affect the spread of its meaning. It says: Jean-Frederic Dufour would be officially announced as the Rolex new CEO in Geneva. What's more, Gian Riccardo Marini would be replaced by Mr. Dufour.
As we all know, Mr. Dufour is a good partner as well as an old friend of the famed Jean-Claude Biver. They started to cooperate when Mr. Dufour was still the former CEO of Hublot. Now, he continues to retain a position of influence at the brand and who now has a more senior role guiding the watch brand divisions of LVMH (which also includes Zenith and TAG Heuer, among others). When Mr. Dufour started at Zenith, Mr. Biver greatly assisted him. Furthermore, they tend to agree that their combined work has turned Zenith into a brand which has recaptured and in many ways exceeded much of its former glory.
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For a long time, Rolex has well presented its manner and core ideas of its production and successfully built a giant company in watches industry. After the stepping in of the new CEO Jean-Frederic, it will be his responsibility to maintain this success. Though, right before this, I posted an article on Forbes which mainly discusses about the most reputable products companies around the world and the Rolex is regarded as the No. 1. Rolex is well-known as a mysterious brand. Thus it would be uncertain for us that how Mr. Dufour would deal with the relationship with media. Luckily, aBlogtoWatch had once sat with Mr. Dufour to discuss about the watch industry and products. Furthermore, we would love to see that the new CEO would bring a surprising and successful future to the Rolex.