Famous for: founding Nike and changing the sports shoe industry.
Our business practices are not any different than those of our competitors, but we are bigger, and thus more visible, so we get more flack.
Sports is like ‘n’ roll. Both are dominant cultural forces, both speak a world language, and both are all about emotions.
We could see that he was a charismatic guy who jumps over the moon and is extremely competitive, but nobody could have predicted what he would become to our culture.
Our job is to awaken the consumers. We’re not within the apparel industry , because the wall street journal wrote the opposite day. We’re within the sports business, and there’s an enormous difference.
Good campaigns define who you're . we've to urge consumers’ attention. We don’t have six months to see with focus groups.
Sports is natural, instinctive, competitive, and, within the end, rewarding. All folks at Nike get to earn a living therein world a world that's easy to believe in.
Everybody wants a particular amount of stress. most of the people have an excessive amount of , but I didn’t want insufficient , either.
Play by the principles , but be ferocious.
Perceptions are important, but they create a poor substitute for insingt.
It doesn’t matter what percentage people you offend, as long as you’re getting your message to your consumers. Phil knight biography teach us to tell those people that don't want to offend anybody: you're getting to have a really , very difficult time having meaningful advertising.
Phil Knight biography Early life
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