Did you know that pay-per-click (PPC) advertisements get more than 45% of all webpage clicks?
From franchises to restaurants, e-commerce stores, manufacturers, remodeling contractors, and more, PPC advertising is a popular and effective digital marketing strategy.
Are you ready to get on board with PPC advertising?
The best place to begin is to learn about the most popular PPC ad platform: Google Ads (formerly known as Google AdWords).
This article discusses:
The benefits of Using Google Ads
The basics of Google PPC advertising
PPC advertising costs
Tips for improving PPC ad results
The Benefits of Using Google Ads
Pay-per-click ads appeal to people who are looking for the exact product or service you offer. When they click on the ad, they are ready to buy. This can boost your sales numbers quickly and drastically.
For this reason, PPC ads provide an impressive return on investment; for every dollar spent on ads, the average advertiser with optimized campaigns with effective on-page website conversion rates should expect to see a return of 4 to 1 at minimum, or perhaps up to 10 to 1!
That’s not all. When you invest in Google Ads, you can expect:
Top-of-the-page results on Google
A flexible advertising budget that you can change at any time
The ability to target your audience using common search terms
Easy-to-understand data that tracks your results
Improved brand awareness and sales
The Basics of Google PPC Advertising
When you search for a product or service on Google, the top results contain PPC ads. These ads might feature a website URL, telephone number, and a short description that links to a web page. Other Google ads feature a product image, price, and customer ratings.
Businesses create these ads and Google hosts them for a price. However, instead of paying a large lump sum, the business only pays when someone clicks on the add (hence the term pay-per-click). The amount paid to Google is called a bid. The bid can range from a few cents per click to a dollar or more.
Easy enough, but there is more going on behind the scenes. Consider the following scenario:
Let’s say that someone is looking for a roofing contractor in Charlotte, so they type “roofers in Charlotte” into the Google search bar. As a local roofer advertising with Google Ads, the hope is that your ad will come up as a featured search result.
However, once this search is made, your ad competes against other ads with similar search terms.
Google evaluates all competing ads based on ad quality and bid amount then delivers the results accordingly. High-quality ads that bring in the most money per click get the best rank.
PPC Advertising Costs
One of the first steps towards creating a PPC campaign is to determine your ad network budget, also known as ad spend. This is a monthly or yearly budget, and the amount varies depending on your needs and strategy.
To give you an idea, mid-size companies pay an average of $10,000 per month on PPC advertising. This cost includes the ad bid, keyword targeting, professional ad writing, and PPC agency services.
Your ad spend is always respected when you choose a reputable PPC agency—and remember—a typical ROI for Google Ads PPC might by 8:1. So, if you pay $5000 in Google Ads, and 8 to 1 return is $40,000 in sales!
Tips for Improving PPC Ad Results
When you create a PPC ad campaign, you expect results. First, you want your ads to achieve the highest rank possible. Secondly, you want your ads to be effective at generating sales. Both goals are achieved with high-quality ads that resonate with your audience along with a strategic bid. To make this happen, you must:
Find the best keywords to target
Create a compelling ad
Monitor new campaigns daily
Adjust your bid strategically
Maintaining a successful Google Ads PPC campaign can be tedious, time-consuming, and requires no small measure of skill.
For example, if you notice a lot of clicks that are not leading to sales, would you recognize the problem? A professional would know what to do. Maybe there is an issue with the ad content or the use of keywords. What if your ad isn’t ranking well? A PPC professional would know how to adjust your bid accordingly without spending too much or too little.
This where a reputable PPC campaign agency is important. Google Ad experts like ReturnItUP know how to set up, monitor, and adjust your PPC campaign to ensure the best results possible.