How to Design Product Packaging to Meet Different Business Needs?

Packaging is by no means to simply wrap things up! Packaging design has become an integral part of product marketing. The quality of packaging makes or breaks the product sales. We need to determine what kinds of business needs to accomplish with the packaging, and thus to what degree of unboxing experience your products need to create. It can be either one or combination of such purposes as protection, storage, shipping, branding and promotion.

Before heading to product packaging design, it is essential to know the needs of your business as well as features of the packaging that can fulfill the respective needs.


1. Protection

Food, cosmetic, medicine or anything electronic all have their suitable environment. This means that the product can be damaged if they are out of the “comfortable environment” and to prevent from damaging packaging boxes are required. External environment of the packaging like temperature, humidity, dust, light and moisture are some factors which can affect the quality of product.

The key element to this solution is packaging material.

2. Shipment or Containment

There are always threats when it comes to shipping. Changing environment, long distances and rough treatment can damage the product badly. The need of packaging and its design should limit the danger to the product either on long or short distance travels. The packaging should be designed in such a manner as it can withstand the possible ill-treatment.

The proper solution relies on packaging material or fillers:


3. Branding or Information:

Everybody wants to know what he or she is buying. The uses of produces, warnings, precautions, material or ingredients of the products are some of basic information which customers want to know. Why do customers need to know? The details tell if the product match user requirements or not. On food products, information about ingredients s so essential to prevent any harm to the consumer (in case of allergies) and same goes for the medicines.

The answer is with graphic design & prints:

Custom printed boxes with text can help both the consumers and the producer of the product to sole all these issue. There are many options to print text on the boxes (by using standard marks or simple text) to provide essential information to the customer.

4. Utility of Use

Nobody wants that the product takes forever to be opened, easy and secure opening always works and an option to re-close it is a plus for many products. Reusable or biodegradable packaging also attracts many customers and safe nature too.

The focus of product packaging to this need is structural Design and Form of packaging: novelty candy boxes


5. Promotion

Brand name, company logo, attractive design are some factors needed not only to appeal customers but also to remind the name of brand or product if they want the similar thing. Packaging helps the company to make their mark against their competitors and also have promotion through word of mouth that means to be promoted by the users.

The key element of packaging solution here is graphic design & customization:

Conclusion

Starting a new business or growing the old one, the packaging of your product works as an equal share partner. The quality of the products matters when the customer has already purchased the product and opened the packaging but before that packaging is the main player. The packaging boxes or bags always support the business expenditure if selected carefully as well as professionally.

custom packaging boxes

Digital marketer with PacZone.
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