You are imaginative and love to create things. And if you are into jewelry, arts and crafts, handmade beauty products, knick-knacks and other quirky items that cannot be found anywhere else, Etsy might be the right place to sell your wares. No matter how niche your creations are, there will always be customers out there looking for your products — and most of them are browsing the Etsy marketplace.
Here are eight reasons to sell on Etsy:
You’ll encounter low investment costs. The platform charges 20 cents for each item you list, and if the item sells, you pay Etsy a small fee.
Etsy is centralized and genre-focused. If you wish to sell anything handmade, custom-made, vintage and the like, Etsy is your best bet.
It’s easy to set up shop on Etsy as compared to other platforms. All you need is an account, as well as some items to list.
Etsy has a well-built back-end system. From its search feature and inventory management to logistics and beyond, the website makes it easy to sell, with clear instructions. The site is also updated regularly and focuses on making it easy for both its buyers and sellers.
With Etsy, you don’t have to worry about building a website, marketing it, generating traffic or ensuring that customers find your products online.
Apart from the in-house Etsy support, the website comes with a close-knit community of sellers and creators who support each other online. These supporters advertise items from fellow Etsy sellers and also help out with common questions.
You get to participate in various events that are hosted by Etsy throughout the year.
Check the Top-Selling Items on Etsy
Crafts & Supplies
Paper and Party Supplies
Home and Living
Art and Collectibles
Here Are the Top Etsy Stores
Check out this list of the ten top-selling stores on Etsy, along with the number of each shop’s sales transactions and admirers.
Etsy Success Stories
Some people think of Etsy shops as merely being a hobby, but some of the sellers on the site are making big money. Here are the stories of three people who built a business on Etsy. These are amazing examples of what you can build on the popular e-commerce marketplace.
Shaffer launched her store, ThreeBirdNest, on Etsy in December 2011 — she named the store after her bird’s nest tattoo, which honors her three kids. She credits much of her success to how she presented her products, using models, professional lighting and photographers for all items, which made them stand out among other listings. However, her success can also be attributed to outstanding customer service and a sense of how e-commerce works on Etsy.
While Shaffer now sells her products exclusively on her own website, having left Etsy in 2015 to better focus on her customers through her own boutique website and wholesale channels, she still uses the same techniques she used on Etsy to ensure that each item stands out. Each product is showcased as part of an outfit, complete with accessories. Shaffer’s models are shot in a variety of locations (indoor and outdoor) — instead of using a basic white background — that show her apparel, accessories and jewelry in the real world.
True now runs a business that employs 19 full-time workers, and has seen 20 to 30 percent growth year over year. While she started with Etsy as her main avenue for selling, True’s products are now listed on her own website, as well as such sites as Houzz and Wayfair.
Originally, True bought her first pieces of reclaimed wood, transformed them into a bench and set it up in her house. She found guests often complimenting her creation, which led her to open up an online store on Etsy. Within two days, the bench sold for $250.
UrbanWoodGoods was profitable right from the start. Her shop saw revenue of $35,000 in the first year, which jumped to $635,000 the next year. Though all the sales didn’t come from Etsy, most of them happened as a result of being on the site.
With more than one million sales, BohemianFindings created a niche for itself by selling bulk supplies, including chains, beads, charms and clasps, at a low cost.
The store was fulfilling up to 500 orders a day before it moved its operations off of Etsy and setup an online retail space in 2019.
Hope has been an entrepreneur all her life, and believes that the key to success is to do what you love and what makes you happy, instead of simply chasing after money, which, she believes, will eventually follow. The Milners take every order seriously and try to do whatever it takes to make the customer happy.