In the modern age, most of the businesses have marketing & sales teams that work together and have objects that are aligned with each other. This is a major step forward in the world of business technology.
Sales and marketing are growing together, changing with times, which means that modern CRM should consider these changes. With combined processes, one can quickly accelerate the lead’s lifecycle by combining customer data with behaviour tracking. To develop further let us discuss the purpose of marketing and sales.
The purpose of marketing
Marketing automation primarily focuses on attracting attention and generating interest. Marketing builds a certain brand image. Marketing sources in the modern world are websites, organic search, referral sites, social media, direct traffic, pay per click ads, advertisements on other sites, and a wide variety of other sources.
The purpose of sales
Sales primarily concentrate on converting interest to a deal. Sales will involve many activities, like phone calls, text messages, emails, meetings etc. Sales ideally combine with the customers more directly than marketing.
When two functions merge, marketing and sales departments work as a single unit. Marketing sells on a large range, while sales markets in a one-on-one fashion, using the information-sharing and influencing tactics. With sales and marketing working so similarly, there’s a clear value in getting the two divisions on the same page, and operating in even more alignment. For small businesses, that’s particularly valuable as getting the best out of one single lead is significant.