Why Automation is Vital to Any Marketing Strategy

Marketing AutomationIf your team hasn’t yet utilised a marketing automation platform, here are five reasons why it’s an investment worth performing today


1. Time Savings

Everyone who grew up wanting to be a marketer did so because it was the sweet-spot within business and art. By leveraging devices that facilitate the “busy work” from our days, employees remain engaged and focused on what they do best—build innovative content and strategies that propel companies beyond what they once thought possible.


Possibly the summit of technological improvement lies at the heart of marketing automation resolutions: what once took days, now takes hours, and what once took hours, now takes minutes. The technological explosion of the last two decades happened in less time needed for menial, redundant tasks, leaving more chance for marketers to do what they signed their offer letters for creative, strategic problem-solving. Few have served more than today’s marketer. Simply put, their lives have been recovered and dramatically gained through freed-up time.


2. More Effective Spend

If marketing automation saves time and “time is money,” simple logic suggests that your marketing budget will be less tied up in labour costs and easy to be invested in the finding decisions that will take your business to the next level. Automation of marketing tasks liberates your mind and valuable budget to better work (or lead) your organisation and put your money where it’s most needed, whether that be a larger ad spend to distribute your message, premiums on elite talent, or hundreds of other possible options. The bottom line: marketing automation solutions all but guarantee a positive ROI when efficiently performed..


3. Scalability

As your initial marketing efforts begin to find their groove, a great difficulty begins: your modern marketing stack—whether that be an entry-level CRM—will no longer cut it. If your business is lucky enough to be developing at that kind of speed, you have two objectives:

Dance a celebratory jig. Invest in effective marketing automation solutions that can improve both your short and long-term growth.


4. Strengthened Sales and Marketing Partnership

The type of “frienemies”: sales hounds marketing for more leads, while marketing scolds sales for spending the leads they worked hard to achieve. Allow me to offer the olive branch that has increased modern businesses for decades: marketing automation makes the quick task of strengthening the relationship between these two teams. The “Law of Large Numbers” suggests that the more chances marketing can reach, the more pipeline they create, providing sales more opportunities to close. CMOS are happy with their team’s improved productivity and cost reductions, but CEOs and board members will revel in the influx of closed deals, all thanks to the strength of the right marketing automation solution. It’s a win-win-win between, marketing, sales, and leadership.


5. Concrete Measures of Success

The best marketing automation solutions will surely have some way of reporting on each campaign’s performance, which is important in today’s data-driven world. Beyond that though, the elite marketing automation solutions can even determine future campaign performance based on historical data, utilising machine learning and AI. We all know the value of knowing which marketing initiatives work and which don’t, and nothing provides a clearer picture than a marketing automation solution with powerful revenue attribution skills.


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