What is a customer data platform?

CDP InstituteCustomer Data Platform

According to prestigious publications like Forbes, companies that give priority to data-driven marketing are six times more profitable year-over-year than companies that don’t. 75% of those data-driven companies also see an increase in customer engagement. And, data-driven strategies often produce between 5-8x more ROI than strategies without.


Results like this support that the future of marketing resides in the data. But, not just any data- it’s a combination of several components. Its Behavioral data enhanced by AI (Artificial Intelligence) and machine learning that is accurate, real-time and interconnected.


How do enterprise-level marketers drive real business results?

By getting hold of and utilizing actionable real-time, accurate behavioral data. Companies that have, dominate in their respective industries. Examples of Data-driven companies that embrace a Customer-Driven Platform (CDP) are Amazon, Spotify, and Netflix.

So, what is a customer-driven platform?

Defined by the CDP Institute it’s “packaged software that creates a persistent, unified customer database that is accessible to other systems.”


At the elementary level, a CDP store connects and combines customer data to give a real-time, complete view of customers regardless of which and the number of devices or channels they interact with. It also supports customer acquisition and the “customer journey”.

Know more visit our blog : https://www.groupfio.com/what-is-a-customer-data-platform/

Group FiO is a leading provider of cloud-based innovative business solutions, which includes: Intelligent CRM, Customer Data Platform, Customer Service Platform, Customer Engagement Platform, and Intelligent Assistant. Also, we offer the Intelligent Unified Commerce Platform for businesses focusing on e-commerce, order fulfillment and inventory management. Our platforms are aimed to achieve a rapid ROI, to integrate and automate business operations, to help manage and improve efficiency and lower overhead costs. Group FiO also offers a variety of leading open-source process consulting and implementation services such as Apache Foundation, Open EMM, and Activiti. Our web services cover all things social and digital media, SEO strategy, PR content, and web development. Know more: https://www.groupfio.com/ Contact us: Call : +1 8003469549 Mail : sales@groupfio.com
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