When you look at it at face value, telegram might not appear to be a great marketing tool. Why would your established and reputable brand use an app that is being touted by crooks? The answer could be that Telegram permits everyone to build a dynamic and vibrant community. Telegram is a platform that creates interactions that are the real time between brands and their users or even between fans.
A telegram channel can host up to 100000 members, and thus, it might be the right platform to see you grow in your business.
How to utilize telegram
To start, you can either download the service on your chosen platform or utilize the web app. Telegram can be used on Mac or PC and Android or iOS devices. Once you download the software, you will have to sign in using your phone number. When you are on your phone, you are free to choose whether you want to connect with your contacts to look for friends who are already on the platform.
Once you have set up the account, you can decide to join a public group to explore better and understand how other people and brands are utilizing telegram. The following are some of the channels you can choose to join when on telegram:
· Work in progress (WIP) for product and software users
· Minion quotes: It is for those who love despicable me, but it is going to show you how to go about it
· Mindful makers: If you are makers who are seeking inner peace
Coming up with your channel
When you decide to create your own channel, there are a few things that you will need to do and which you ought to keep in mind. You have to know that you are going to have an international community. Depending on your brand's needs, that might require bilingual staff, ensuring you have 24/7 available shifts or at least ensuring you post a pinned post within your GMT hours.
And because your community will be interacting not only with the public but also privately with each other, you have to be protective and careful of your users. You will have to remember the acronym BEBO – meaning, ban early, ban often. You need to have an informal appeal through email but ensuring that you retain the right to ban anyone who has inappropriate behavior in the community.
And because your community will be tightly knit, you have to ensure that you remain transparent and friendly all the time. Do what it takes to be real. In case you have staff members, you need to encourage them to come up with their accounts with their first names for identification.