Learn the best ways to position a new brand on the Internet and gain visibility.
You can have a wonderful website, with a nice and modern design and even with your own photos
But if nobody can find it (unless they put the domain in the search engine), it will have been a useless investment.
And what you want is an idea is that more people know your brand, right?
For this is the SEO web positioning.
A digital marketing strategy that helps your brand page appear in the first Google results.
Without having to search directly for your brand name (which nobody knows at the moment).
Web positioning makes your potential customers find your company's site when they search for words related to your products or services.
Creating a marketing strategy with useful content for your target audience
If you are a new brand, you will already know that nobody is looking for you. Nobody knows your name or what you do.
But what if you search for your audience on the Internet is information regarding what you offer. Be it product reviews, tips, or tutorials.
This is where Content Marketing comes in as one of the best ways to position a new brand. This strategy consists of giving free, valuable, and useful content to your audience.
You can create content like:
- Articles on your corporate blog: With topics related to your products or services
- Tutorials: For example, if your brand sells nuts you can make a tutorial on how to make almond milk easily.
- Live broadcasts: With rounds of questions and answers
- Videos: Explaining the benefits of any product you offer
- Posts in social networks: To generate interaction and engagement. Dynamics, contests, trivia, phrases, photographs of your company, etc.
- e-Books: Downloadable guides with exclusive content for your audience. Example: «Quick guide to learn how to be fit and healhy».
So when users search for information on the internet about a product or service or a topic related to your sector, they will find you.
Even if your brand is less than 1 year old, by sharing quality content, your audience will perceive you as a benchmark in the sector.
Thanks to this, they will feel more confident about your brand and will be more willing to buy from you.
Advertising with Google: Rank in the first places immediately
It is the fastest way to position a new brand on the Internet.
Once you run the ad, your business will appear in the first results when someone searches for words related to what you offer.
In addition, one of the benefits of Advertising with Google or Google AdWords is that the campaigns are directed to an ultra-specific audience.
Thus the chances of closing a sale are greater. Well, ads are only shown to your ideal customers. To that group of people who are really interested in your products or services.
Social networks to enhance your brand
Social networks are the best way to position a new brand on the internet, but it is not enough to create a thousand profiles and grab as many as you can.
But choose the appropriate one according to your target audience. It is better to have a well-worked social network than 10 profiles that do not connect with anyone.
Networks will be your best ally to generate brand recognition.
This is where you will be able to interact with your audience, get up close and personal with them, and see what strategies are right for you, so be sure to share relevant content for your audience.
Of course, remember to create a publication plan and constantly update the profiles of your brand.
Because believe it or not, many people are discouraged from purchasing a product or service when they see that they publish every 3 months.
Some clients even dare to send a message to the intern. Because they believe that the company will never answer them.