Benefits of Having a Value-added Distributor as Your Partner


In today’s business world, companies are looking into partners and adding value to their business processes. One segment that is witnessing revolution is the area of distribution. Companies have tested various methodologies and business models, and having a value-added distributor by your side is a plus. But who is a value-added distributor? These terms get thrown at us quite often, but for the avoidance of doubt, we shall focus on the value-added distributor and why your business needs such a partner in your journey to entrepreneurship.


wondering what is a value added reseller


Stronger Sales Team


With a VAD in place, they come in with a strong sales team that fully understands your products, and they are entirely instrumental in enabling your brand to make strides through the system. The sales team also recommends the best practices and changes to your product to help you sell better.


Detailed Reporting

Value-added Distributors provides product and market specialist for your business. With a value-added distributor aware of the market, you as the business organization will only get left to worry about products as VAD understands all the loops in the market for you. VAD will provide you with critical data, feedback, and insights on the current market trend, something you may not have encountered previously. Value-added distributors get a full and deep understanding of your product and the benefits your products offer.


Organized Product Training Programs

Value-added. Distributors are quite critical in creating product awareness as they conduct and organize product training programs to sensitize your clients on the value your products have.


Technical Expertise

One other benefit your business can accrue by having a value-added distributor is that value-added distributors keep and digest many technical details and simplify it to support your solution and product in the market. This expertise is also vital when it comes to product implementation and demonstration in the market.


• Credit Line Options

Value-added distributors have a broad understanding of the financial market, then you may understand as a business owner. In this kind of a situation, your VAD can advise you on the best line of credit you can advance to your customers without hurting your business. Value-added Distributors also come up with leasing options for your clients as well.


It is critical to understand that value-added distributors are successful when relationships get built on trust. It would help if you investigated the business model your potential VAD uses and the policies that govern their business engagement. Having a VAD aims to create a stable relationship that can last the test of time. Ensure you thoroughly understand your potential VAD partner line of credit terms and their capacity to handle inventory before you decide to engage officially.

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