Google’s overwhelming share of the search engine marketplace, along with the share that Bing and Yahoo! have, represents the majority of the web searches that any internet marketer needs to be concerned with.  Today, there are two ways that you can drive traffic to your website by using the search engines –


What is Paid SEM?

“paid searches”cost-per-clickpay-per-click Portland

As a result, SEM has become extremely popular with internet marketers and other online entrepreneurs while serving as an integral component to a company’s internet marketing strategies.  Paid searches come in a variety of forms including:

ads on the search engines

ads within webpage context

social media website ads

For the purposes of this content, we are focusing on the first type above as a more related comparison and so the information provided is more relevant to the issue at hand.  But paid SEM goes beyond this and there are other aspects and elements to be aware of.

To use Paid SEM or not to use it

Your decision to incorporate paid SEM relies on whether or not it is right for your type of business.  The best way to decide is by looking at the pros and cons of this type of marketing before making your decision.

The Pros

Cost control

Direct return on investment

Near-instant website traffic

Targeting options

The Cons

Managing campaigns is too complex and labor-intensivePortland SEO

The competitionSEM

On a closing note, it is extremely important that you consider the pros and cons of natural or organic search marketing as well since paid SEM is not for every business.

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