website design

Your website not only encompasses your company image, it serves as your public persona, so to speak.  It has to make a good first impression with your visitor traffic if you want them to continue research on what you have to offer.  In so many words, your website is the primary sales agent of your company.  Neglecting your website is not an option because you need it to enhance your company’s growth.  Otherwise, it will work against you.

Is it Time to Re-Design?

website re-design

Do you feel your website is generating a satisfactory level of sales conversions?

Does your website look blah and out of date?

Have there been any recent changes in your business or its operation?

Is your competition outranking you in the search engine results pages (SERP’s)?

Is your content the same as it was when you launched your website?

Are the RSS feeds and XML site maps on your website current?

Are your website’s navigation capabilities fast and intuitive?

web design

Has your website been properly displayed on the newer web browsers?


Website Re-Designing is about the Right Reasons, not the Wrong Ones

website design in portland

The right reasons:

To be easier to find (increased visibility)

To convert more visitor traffic into sales leads

To increase usability through optimization

To improve your company’s brand

The wrong reasons:

You haven’t re-designed your website in several months to a year

You’ve adopted a new company look

Your CEO or company owner wants the website re-designed

Your competition has re-designed their websites

In closing, it is always beneficial to re-design your company website provided the timing is right for it.  Remember, it has to be done for the right reasons and what might seem to be exciting and fresh in your eyes may be totally confusing and unnecessary in your client’s or customer’s eyes.

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