Your website not only encompasses your company image, it serves as your public persona, so to speak. It has to make a good first impression with your visitor traffic if you want them to continue research on what you have to offer. In so many words, your website is the primary sales agent of your company. Neglecting your website is not an option because you need it to enhance your company’s growth. Otherwise, it will work against you.
Is it Time to Re-Design?
Do you feel your website is generating a satisfactory level of sales conversions?
Does your website look blah and out of date?
Have there been any recent changes in your business or its operation?
Is your competition outranking you in the search engine results pages (SERP’s)?
Is your content the same as it was when you launched your website?
Are the RSS feeds and XML site maps on your website current?
Are your website’s navigation capabilities fast and intuitive?
Has your website been properly displayed on the newer web browsers?
Website Re-Designing is about the Right Reasons, not the Wrong Ones
The right reasons:
To be easier to find (increased visibility)
To convert more visitor traffic into sales leads
To increase usability through optimization
To improve your company’s brand
The wrong reasons:
You haven’t re-designed your website in several months to a year
You’ve adopted a new company look
Your CEO or company owner wants the website re-designed
Your competition has re-designed their websites
In closing, it is always beneficial to re-design your company website provided the timing is right for it. Remember, it has to be done for the right reasons and what might seem to be exciting and fresh in your eyes may be totally confusing and unnecessary in your client’s or customer’s eyes.