What is a Customer Data Platform ( CDP )

customer data platform

According to prestigious publications like Forbes, companies that give priority to data-driven marketing are six times more profitable year-over-year than companies that don’t. Seventy-five percent of those data-driven companies also see an increase in customer engagement, and data-driven strategies often produce between five to eight times more ROI than strategies without.

Results like this support the idea that the future of marketing lives in the data, but not just any data- it’s a combination of several components. Its behavioral data enhanced by AI (artificial intelligence) and machine learning is accurate, real-time, and interconnected.


How do enterprise-level marketers drive real business results?

By getting hold of and using actionable, real-time, accurate behavioral data. Companies that do, dominate in their respective industries. Examples of data-driven companies that embrace a customer-driven platform are Amazon, Spotify, and Netflix.


What is a customer-driven platform?

customer-driven platform


customer-driven platform


All the data is captured if shopper “X” follows your company on social media, or browses your website, or subscribes via email, or uses your customer service ticketing systems. Their behavior such as the content they prefer to interact with, the emails they open, or customer service interaction are all stored and updated and available in real-time.


Know more : https://www.groupfio.com/what-is-a-customer-data-platform/

Group FiO is a leading provider of cloud-based innovative business solutions, which includes: Intelligent CRM, Customer Data Platform, Customer Service Platform, Customer Engagement Platform, and Intelligent Assistant. Also, we offer the Intelligent Unified Commerce Platform for businesses focusing on e-commerce, order fulfillment and inventory management. Our platforms are aimed to achieve a rapid ROI, to integrate and automate business operations, to help manage and improve efficiency and lower overhead costs. Group FiO also offers a variety of leading open-source process consulting and implementation services such as Apache Foundation, Open EMM, and Activiti. Our web services cover all things social and digital media, SEO strategy, PR content, and web development. Know more: https://www.groupfio.com/ Contact us: Call : +1 8003469549 Mail : sales@groupfio.com
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