Logo design rules - top 10 critical mistakes
I made a lot of mistakes when I was working as a designer. Hoping that I can help save you the trouble of getting bogged down, I decided to share ten quick rules for creating a logo.
1. The logo does not necessarily have to say what the company is doing
Restaurant logos should not show food, dental emblems should not show teeth, and a furniture store brand should not necessarily show furniture. Yes, this is important, but it does not mean at all that you cannot achieve great recognition without the symbols of your topic.
The Mercedes logo is not a car. The Virgin Atlantic logo is not an airplane. The Apple logo is not a computer.
2. Not every logo needs a symbol
Sometimes a client just needs professional writing to identify their business (lettering). Don't be afraid to ask what he wants.
3. Two-way process
Remember, things don't always turn out the way you want them to. Your client may ask for something that you don't agree with. If this happens, try to give them what they want and then show them what you think is a better option and why. They will be less likely to be so tough if they even see what they wanted.
4. Picasso also started small
You don't need to be an artist to understand the benefits of sketching and sketching. Ideas can find life much faster with pen and paper than with a mouse and monitor.
5. Broken promises, overabundance of responsibility
If you are not sure how long a task will take, tell me more. Design projects are like construction work - you combine many small elements into a coherent whole, and failure can arise at any time.
6. Leave the trend of the fashion industry
Trends come and go, and when you talk about changing jeans or buying a new dress, that's fine, but when it comes to your brand identity, durability is key.
7. Work in black and white first
By putting coloration and colors at the end of the process, you focus on the idea. No amount of gradient or color will save a poorly designed brand name.
8. Observe the appropriate style
Designing for a lawyer? Forget the fun approach. Designing a logo for a kids TV show? Don't use anything too serious. I could go on, but you already guessed what rule I'm talking about.
9. A simple logo promotes recognition
The simplicity of the shapes provides flexibility in size. Ideally, your design should be visible even at a distance of 3 cm from your eyes, without losing detail. Look at the logos of big corporations like Mitsubishi, Samsung, FedEx, BBC, etc. Their logos look simple and therefore easier to recognize.
10. People remember only one design detail.
Leave your client just one thing to remember about your design. All strong logos have one distinctive feature to help them stand out from the competition.
Don't make my mistakes!
I told you about 10 main rules for creating logos. They help me with my work every day.
I am sure that with this information, creating a logo for your company will be much faster and the result will satisfy you, because you will know exactly why the logo looks exactly the way you created it.