Learning to sell online can be difficult. You have to find out which products to sell and where to source them. Well don't worry! In this guide, I will tell you how to create a strategy to sell your products online and the best online platform to sell.

Did you know!!

As per the web development stat, 63 percent of the shopping journey starts online, making online sites an increasingly attractive option to sell your products. Online salling has completely changed our way of thinking about starting a business.

When your business depends on selling your product or service online, there are quite a few ecommerce platforms to choose from. While all of them will not be the right fit for your online business, that’s why I’ve put down what is best for your business.

So, here we go.

Top Online Selling Platforms for Your Business

Check out the seven best marketplaces to sell your products online.


eBay has been running since 1995, and they certainly know what they are doing. It has over 24 million users, which is a huge market to tap into.

It is one of the biggest marketplace in the world. You can easily sell anywhere in the world and the site's open platform nature means you can sell pretty much anything. So, if you still feel like a local, inexperienced startup, you can start immediately with a global outreach.

eBay is super competitive. It hosts so many different vendors that it can be difficult to cut through a busy marketplace and make sales.

Must Read: Top 10 Features of Shopify Every Entrepreneur Should Know


Amazon has become ubiquitous for anything to do with online shopping. Even if you are selling through a third-party platform, selling through a big brand like Amazon gives your product a stamp of approval and trustworthiness that can be difficult to get on your own immediately.

To the user, the product listing looks as if all the goods are being sold by Amazon. It does not have an eBay auction set-up, so it is a more traditional retail experience.

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Etsy feels more like a newcomer than eBay and Amazon, but it's worth noting that they've been around since 2005. As of 2014, it had 19.8 million active buyers who were not to be sniffed at.

Etsy is a great platform for start-ups to sell niche products that appeal to customers interested in vintage, quirky or hand-made items. They have also recently started selling digital services like web design.

Etsy is a haven for creative minds and the platform allows you to further personalize your listings.

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Unlike Etsy or Amazon, business owners have complete control over their company's Shopify site, from viewing and text to prices and discounts.

Shopify makes it easy to create a website that reflects your brand, with customizable templates, color palettes and more. In addition, Shopify customers can do single-touch checkout for any store hosted on the platform.

Shopify provides users tools to increase site performance, which may increase site visits. You can also opt to hire Shopify developers in India to get your Shopify app for managing your website and evaluate performance from anywhere.

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Relatively new, but worth seeing. Facebook has one of the largest communities in the world, as envisioned. Worldwide, there are more than 2.20 billion monthly active Facebook users.

This platform is effective for start-ups who want to focus on selling in their local community. People already shop on Facebook by joining the group and the Facebook Marketplace has created functionality to allow it to be done from one place.

It does not charge for listings and the default setting is for local community members to view products first.

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Google Shopping

This is not a store as such but piggybacks off your website. Displaying your products in the largest search engine in the world? Yes please.

Google Shopping ads pop up when users search for products and they can be a great way to promote products.

They have good click-through rates, strong visibility, when people search from their mobile, their ads are visual and attention-grabbing, they automatically get updated when you make changes and give you access to the data to help in analyzing how things are going.

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There are many benefits of selling your product online with Walmart. You have 440 million + customers who visit Walmart themselves. Better yet, there is no monthly, annual or initial setup fee. Walmart uses only commission fees.

However, Walmart is an invite-only marketplace, meaning you'll have a bit more time to launch. If you believe that your products will be a good complement to Walmart's existing online portfolio products, then the first step is to fill out Walmart's application.

Must Read: How IoT Strengthens The Value of Mobile Apps

Bottom Lines

Whether you are ready to start a new eCommerce business or have been selling online for years, the online marketplace should be a central part of your strategy.

There is no one-size-fits-all eCommerce site, but there is an eCommerce platform that will fit your business needs. Well, it all depends on your requirements and needs. Accordingly you’ll choose the online marketplace that suits you well.

If you are still confused and cannot drive a conclusion then you must consult a topeCommerce development company in India. I am sure they will help you in determining the best online platform and let you grow your online store strategically and successfully.

Good Luck!

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