Three steps of effective marketing. The three-step strategic marketing process is an organized way of planning how you will engage with clients and compete with others in your field. The process represents your overall marketing objectives, makes plans for implementing these plans, and monitors your ongoing performance to make sure you are on the right track. Here's what it looks like:
The process consists of three main parts:
This is the second part of the marketing process. Here, you set up your plan and write new tactics to keep up with your competitors. You test new tactics and make any adjustments as necessary. Continue to do this throughout the long-term. Your competitors are doing the same thing - they're setting up their businesses the same way and executing the same plans.
This is the third part of the marketing process. You work with prospective customers online. You use methods such as article marketing, video marketing, social media, pay per click advertising, etc. To reach your market, you need to have content available that will allow you to engage your audience and get them to react positively to your offer.
In our example above, we might write an article that informs prospective customers of our products and services and then get down to work marketing it to individual customers. When an individual customer clicks through and performs a certain action, they are demonstrating that they're interested in what you have to offer. This leads to another part of the marketing process - getting them to join your list. The list provides you with the opportunity to send them future communications and build a relationship with them. It allows you to capture valuable information about them so you can use it to create targeted ads. You can also text messages and see which ones convert better than others.
The final component of the marketing process involves your strategies for measuring results. You want to know what kind of visitors you have generated, how many of those visitors converted into sales, what keywords were used to access the site, etc. Once you have this information, you can fine-tune your strategy accordingly. If you don't have the time to fine-tune your marketing strategy each week, you need to hire a consultant who can do this for you. Alternatively, you can do things yourself such as creating a blog or website and driving traffic to it on a daily basis.
When you put all these pieces together, you'll find that the four steps in the marketing process become much more effective. It's likely that you'll find your marketing process will take a little longer to execute than when you're doing everything yourself, but you'll be able to focus on each step and make sure that it is executing effectively. Furthermore, when you have help, you can concentrate on each step to ensure it is being carried out effectively as well. Regardless, of which marketing tactic you choose, it's important that you keep in mind that the process itself is crucial to the success of your business goals.
In the end, if you implement an effective marketing process, you'll find that your business can become much more successful than you ever thought possible. If you don't have the time to fine-tune your strategy each week, you may want to hire a consultant to do it for you. Alternatively, you can do it yourself using useful strategies like blogging and article marketing, but you need to keep in mind that there are other competitors out there who are doing the same thing. If you ever find yourself wondering how you're going to get ahead of the pack, then you should definitely consult a consultant or a professional in order to get it done right. Regardless of whether you choose to hire someone or not, hiring a strategy isn't usually necessary if you know what you're doing.