Retail shopping has changed to be a highly dynamic, competitive, and customer-driven platform. Ever-changing customer behaviours have resulted in constant marketing adaptation tools. It is interesting to dive into the past to see how consumer shopping has evolved over the decade.
E-commerce is the new avenue
One very significant change to note is retail eCommerce sales. More consumers are moving online, accounting for the rise in online sales, drastically. Unlike in the past, people are comfortable ordering groceries from an app. The current world is witnessing consumers wanting everything they desire, to be delivered straight to their doorsteps. People don't like the hassles of driving, parking, and wasting time to go to a brick-and-mortar store to find a product out of stock. These days they can shop online within the comfort of their home.
Enhancements in mobile shopping
Researches reveal that mobile commerce is set to overtake e-commerce in the future. The use of smartphones does not necessarily mean the death of retail stores. But, they have to change the ways to meet the consumer's expectations.
Consumer expectations are varying with the time
The speedy and interconnected world has resulted in growth for customer's expectations. These assurances are for the experience, how easy it is to find a product they are looking for. Or how fast their orders can be delivered to their addresses. It has become a norm for eCommerce retailers to ensure super fast delivery systems. A quick delivery demand has resulted in big giants like Amazon coming with the same delivery concept.
Data-driven marketing strategies
Shopping centres at Adelaide
Positive customer reviews
It is interesting to note that while buying a product; more than 88% of the customers go through online reviews. Reviews are essential for both brick and mortar, as well as online retailers. A five-star rating is critical for creating a good impression during the initial searches for a product.
Even online shopping is the demand of the hour; many people like to visit a physical store to feel the product they are buying. Forward-thinking retailers should look the ways to interweave digital tools with physical experience for shopping to be a more happening event.