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Scott decided to produce his own form of “fun-n-money” with a top-shelf strain that was low on the tars and alcohol, like a Sour Diesel laced with flavoring and strain-specific terpene oils. This strain had such a potent effect that he had to dilute it, creating an even stronger strain of potent cannabis called The Wicked Witch. The Wicked Witch, which is worth about $750, is an eighth-of-an-ounce sativa with a potency as high as a 30-gram cocaine hit.

In 2012, Scott started Immortal Wellness, which now supplies smoking joints to much of the 420-active community around the globe. Along with branding Immortal Wellness as the cannabis brand to buy for potency and sexual potency, Scott targets to the weed aficionado who wants to take an extra step to experience the ritual and heritage of smoking the real thing.

Scott is a passionate spokesman for medicinal marijuana and dedicates his efforts to the support of growers and advocating for the legalization of marijuana at the national and international level. He is dedicated to taking the stigma out of marijuana and making people understand that marijuana is not the demon weed that was portrayed in Reefer Madness.

Even though Scott is a big believer in potency, he is not afraid to use medical marijuana for pain and other ailments. The 20 percent potency in Immortal Wellness makes it easier to use than smoking potent strains of cannabis such as Sour Diesel. The high from these types of strains typically lasts just 30 to 45 minutes, but the potency of marijuana in a medicinal dose can potentially last much longer, up to a full week in some cases.

“That’s another reason I sell high potency,” Scott explains. “In a regular cannabis consumer, 30 percent THC is quite high, and that’s when people do their first double-top and come out of it with a quick headache. So I like to sell weed that you’ll use for at least a week and can live comfortably with the effects.”

As for the source of his marijuana, Scott is dedicated to helping others experience the healing powers of weed. This is why he wants to create and support high-potency weed that is potent enough to satisfy the thirst of medical users. He explains, “When a patient has a medical marijuana card and wants to be able to keep all of their joints throughout a full week, it would be like smoking about five joints. For a regular user, one joint is enough to last about four hours. So if I’m selling them a $20-an-ounce top-shelf weed, it’s not gonna last their whole week.”

Although the potency in cannabis is about 20 percent now, Scott says he hopes to increase the potency to about 40 percent in the near future.

The choice of a potent strain also depends on the type of cannabis strain that people are using. Scott is concerned that, as time passes, the potency of weed will eventually decrease and people will be unable to afford the potency they once could. He said, “At some point, you need to make sure that people can afford it. We’re changing the market with premium products and medicinal cannabis. We’re in the process of making cannabis more potent, and it needs to be prescribed like a pharmaceutical. That’s our goal and our mission.”

When Scott and I spoke, the legality of cannabis in the United States is changing rapidly. Twenty-eight states and the District of Columbia have legalized the use of marijuana, and a growing number of states have even legalized the use of cannabis for medicinal purposes. Although there are still laws in place that prevent the recreational use of marijuana, the tide is beginning to change.

The legalization of marijuana in Colorado made it legal for recreational purposes, as did California and Massachusetts. The legalization of marijuana is increasing, and soon it will go nationwide. Although this may eventually make the marijuana industry a more lucrative and popular industry, the potential legal penalties are still too high for entrepreneurs to risk their futures. Scott explains, “I want to be careful to think about my legacy, and right now, marijuana is still a Schedule 1 drug. [That’s] a drug that has no medicinal value, has no THC content and is heavily restricted in the United States. So I don’t want to ruin my reputation and my brand by participating in something that’s still illegal.”

Another potential factor in the potential downfall of the marijuana industry is the fact that federal taxes on marijuana are about 75 percent. All of this helps boost the potential price of marijuana. Because taxes are so high, people may not be able to afford the marijuana that is being marketed by the established players.

But Scott believes that marijuana is still a strong product and that the stigma and other misgivings that people have about weed will eventually dissipate.

As for his personal feelings, Scott explains, “I enjoy being a part of the industry. When I’m selling cannabis to people, I feel as though I am helping to clean up the stigma that is associated with weed. So I feel that the stigma and all of the complications that are related to cannabis are actually bringing awareness to the benefits of marijuana. So I like to think of myself as a purveyor of knowledge.”

Legal and political pressures have put a damper on the marijuana industry. But Scott is confident in his product and is confident in the potential of marijuana to be legalized worldwide. His mission to help those around the world who have pain or other ailments is obvious in his interview with me. Scott says, “I want to help people get relief from pain and suffering, and I want to help people in other countries who want the same things that I want, so I want to help them experience the healing powers of marijuana. This is why I’m in the cannabis industry, and I’m trying to spread the word that cannabis is not dangerous. There’s nothing dangerous about it.”

His dedication to spreading the word is something that is rare in the cannabis industry. Although other brands are looking for a new way to market their products, Scott and his brand are not interested in getting in on the action. I’m not sure if he is too concerned about legal ramifications, or if he’s confident in the power of his brand. It’s clear that Scott doesn’t want to get involved with a new market that may eventually grow to be big, profitable and be part of a thriving industry. This isn’t the marijuana business that we’re familiar with, and the marijuana industry will be slow to change.

Looking at the marijuana industry with suspicion and being reluctant to get involved could become the reason the marijuana industry is able to continue to be slow to change. The stigma that surrounds marijuana will not change for decades, and cannabis will continue to be seen as a dangerous and illegal product.

Perhaps this is why Scott is focusing on educating consumers about the benefits of his product. He believes that cannabis is a viable solution for pain, and I agree with him. The stigma of cannabis is a powerful thing, and it’s a shame to see the marijuana industry dependent on it.

But now more than ever, there are plenty of ways to make money in the cannabis industry. Because many of the smaller growers and retailers are not able to afford the security costs of being an established player, there are many options to make a living in the marijuana industry. Legal cannabis is definitely a force to be reckoned with, and it will only be a matter of time until marijuana comes to dominate other industries as well. But the potential negative ramifications of marijuana are something that marijuana businesses will have to battle for years to come.
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