In 2021, video streaming services are booming. Moreover, the global streaming market is expected to expand at a compound annual growth rate of 21.0% from 2021 to 2028.
In this article, we’ll discuss the main steps and tools needed to build a Netflix clone.
Step 1. Define your niche
When thinking through this topic, do not aim at every man, but find your specific target audience. The thing is, you need to offer the content that viewers will be binge-watching.
Let’s go through the video streaming market niches you can occupy.
Health & fitness
Sports & cybersport
To sum up this section, we must admit that the competition between video streaming services is quite tough. That is where some novelty could help. You can concentrate not only on the movies and series. You might look towards education, cybersport, or fitness themes. Also, these are combinable.
Step 2. Set your content strategy
How can you find the content for your streaming platform? You can choose one of the three ways:
* Rent movies from the authorized distributor;
* Purchase permission from the copyright holder;
* Create your own video streaming content.
Mind that some films or shows can be subject to exclusive distribution rights, meaning you cannot buy a lifetime license for that content. Besides that, owners may state geolocation restrictions and sell the licenses for certain markets.
These bundles provide more diverse and cheap viewing options, that is why customers find them cost-efficient.
House of Cards
Source: Sites at Penn State
Step 3. Choose your monetization model
Speaking of monetization, how are you going to capitalize your platform? You can begin with creating subscription plans for users. For example, the Hulu platform offers the following plans:
Let’s discuss the most common revenue generation models.
* SVoD (subscription video on demand)
* AVoD (advertising-based video on demand)
Step 4. Decide on the feature set
The functionality sets commonly used for building a website like Netflix don’t differ drastically. However, the implementation of specific features can vary on different platforms. When defining the functionality for your service, give primary consideration to the pain points of your audience.
What features to implement on your video streaming website in the first place?
- User registration and profiles;
- Admin panel;
- Push notifications;
- Subscription and payout;
- Playback settings.
Step 5. Find the right tech stack
What are the programming languages and tools that will fuel your video streaming service? Why cannot you use any specific programming language or tool to handle the tech stack issue?
Note that you’ll save a lot if you consider technologies that are well-suited for your domain and project. So, let’s talk about the main parts of the technology stack that will help you create a website like Netflix that your users will love to use.
Let’s begin with the back-end for a streaming website that builds the core functionality. The back-end part takes small chunks of video content and converts them into a suitable casting format.
You will need a powerful framework to fuel your platform. Consider Ruby on Rails, Node.js, C++, or Python.
The front-end is in charge of the delivery of streaming content from the server to the user’s device.
React and Vue.js frameworks will work fine when you need to build a client-side part of a website like Netflix.