Instacart, an online grocery delivery service provider has disrupted the whole grocery shopping industry. It has introduced doorstep grocery and home indispensable items in multitudinous cities of USA.
Its technology-driven business model boosts the on-demand delivery process in a vigorous way. Its same-day doorstep delivery concept makes Instacart one of the most promising and appreciating grocery delivery brands in the USA.
Instacart, the Story Started in 2012
Apoorva Mehta, CEO of Instacart, when he was 25, founded this on-demand grocery delivery startup in San Francisco. Now 30 years old ingenious leader has evolved the company with more than 300 full-time employees. It offers grocery delivery in an hour in a number of urban communities in 20 states.
Nowadays, Instacart is available in 70% of households all over the country. Last year, Mehta announced his goal to reach 80% of houses in the U.S. by the year-end of 2018.
February 2018, Instacart raised led $200 million by the Glade Brook Capital Partners as well as Coatue Management, and other investors. Instacart valued at $4.2 billion after the latest funding round.
Key Activities of Instacart
Creating an effective technological infrastructure
Dealing with local market partners
Managing the shopper (Delivery partner) workforce
24/7 Customer service
The 4 Step Model That Shows How Instacart Works