If we look at search engine optimization and search engine Marketing these two are completely different terms. The digital marketer has to think twice before implementing the best strategies through which he/she is going to showcase the product or services of his brand to potential customers.
If you want to be on the top-ranking firm by beating all the competitors behind, so following good SEO practices is surely going to enhance organic search results.
Every day there is the emergence of new trends and updates for the algorithms in the fast-paced world of SEO. The new year 2021 has shown us the hopes of rays in the field of digital marketing after the drastic impact of coronavirus.
The concept is straightforward when it comes to SEO, as its goal is optimizing the website to make the search engine believe that the contents that have been used are indexed and now can be displayed on the SERP.
Here in this article, we will focus upon the SEO statistics, so that you can easily understand all the critical aspects of SEO.
General SEO Statistics
Google is the topmost Search Engine
If we look at the most popular search engine which has been used by millions of people in the year 2021 and the previous year 2020, Google has brought the highest desktop search traffic as it was up to 79%.
If we look at the statistics of the other search engines such as Bing, Baidu, Yahoo, and others then it was less than Google’s overall traffic.
Here we have mentioned the ratio of various search engines who have brought total desktop search traffic.
50% role of long keywords in organic search
Long Tail keywords play a major role in the search queries which include four or more than four words. They are important in the web traffic as they help in getting the higher conversion rate which is more than the general search queries.
Link Building and Good Content
If you have good quality content for your website and you are focused upon high-value link building then ultimately it is going to show better results in the search engine. These both can bring sling web traffic.
Online success with the SEO parameters
If we look at today's scenario then almost 70% of entrepreneurs believe that making their brand online helps them to be visualized by potential customers. This helps to enhance the awareness of their brand, drive traffic and expand.
Time, money, and other resources investment
If you are into a business then you have to build good links. This is one of the basic things to be done in SEO. The entrepreneurs understand very well that staying at the top of the search engine result pages needs great resources such as time and money. And of course, how can anybody forget about patience. As to make your brand on the top is not baking a pancake. The total ratio of the businessmen who are around 56% allocates their marketing budget in the link building.
Organic search is the key to success
If you have a planned marketing strategy then you have to put it in your business to make it grow on the top level. Entrepreneurs used to allocate near about 41% of their budget to SEO, the organic search has become the prime thing adopted by businesses to increase their exposure.
Maintaining the user trust and drive conversion
According to research, it is found that online reviews are highly admired by the customers and 73% of them trust them. With the various platforms like Google my business, Facebook, Yelp and others tell about the social reviews and this magnificently boosts the user trust and easily drives the conversion.
The Internet is the major Source
If any of the consumers want to know about your product or brand or he has to purchase anything or has to take the services then the first thing he will do is research the company via the internet. All the information is available on the internet online. Once the customer will get to know the information which he wants then he will surely go to purchase the products.
Let's Wrap Up