COVID-19 Impact on Crop Monitoring in Information and Communications Technology Industry
AFTERMATH STRATEGIES FOR CROP MONITORING MARKET AND GOVERNMENT ROLE
The COVID-19 created a major impact on farming operations as the governments of various countries highlighted the importance of healthy foods and crops which increased the demand for smart solutions at farming operations. Farmers are taking preventive measures to run their farming operations after the pandemic situation to safeguard their crops and their family. The majority of the farmers are not aware of the crop monitoring tools. Governments are playing a major role to support farmers in such as pandemic situation as well as meeting the yearly crop production target for avoiding the shortage.
Market players are introducing the new technologies for farming operations and getting adopted by the customers.
· In July 2020, TARANIS deployed new crop monitoring technology by raising a USD 30 million funds from Singaporean venture capital firms and other investors. The company offers AI2 SmartScout solution which helps to monitor 7,000 acres per day with 0.3mm / pixel resolution. Such products are helping the farmers to monitor their crops from staying at home.
The customers started to use various available technology and other services for productivity. The digital transformation started to become prominent solution for the customers which created major opportunity for the market.