Contextual advertising refers to an automated process of placing ads on web pages based on the relevance of digital content of the pages. Contextual advertising is done through contextual targeting on an ad network, which involves ads based segmentation on parameters such as keyword, metadata or website topic. The resulting targeted advertisement then encourages users to click through the ad, which creates revenue for the publisher of the content and more traffic for the advertiser.
Contextual advertising provided advertisers the ability and more options to deliver messages to profitable audiences. Recent trends in contextual advertising include integrating video and video game content. Furthermore, the concept of a dynamic billboard has been proposed, where a camera can identify the gender and age of the audience to change the advertisement displayed based on collected data.
The study includes a detailed market assessment. It does so by in-depth qualitative perspectives, historical evidence, and market size verifiable predictions. Using validated research methodologies and assumptions, the predictions featured in the study have been derived. The research report thus serves as an analysis and information for all aspects of the market, including, regional markets, technologies, and by applications.
Global Contextual Advertising Market Dynamics:
The growth of contextual advertising market is primarily attributed to the rapid surge in the use of smartphones and internet across the globe. Studies indicated that more than 70% of web traffic happens on a mobile device. Moreover, increasing penetration of social media users is fueling the market growth of contextual advertising. Constantly growing trend of mobile advertising followed by rising adoption of big data analytics and artificial intelligence in digital marketing is helping the vendors to build personalized marketing strategies. Additionally, the constant advancements and innovations in the respective field are also propelling the demand for the target market.
On the contrary, privacy concerns arising due to behavioral tracking and low translation ratio due to user annoyance are likely to act as market restraints for the global contextual advertising industry. Furthermore, constantly varying regulation policies and the selection of related digital techniques is likely to come out as a challenges towards the growth of the contextual advertising market. However, the incorporation of virtual reality and augmented reality for the digital customer engagement will pave the way for several market opportunities for the contextual advertising market players.
Similarly, Global Contextual Advertising Market drivers and restraints are covered in the MMR report by region since each region has different market dynamics. Demand drivers and restraints are covered in a separate chapter by keeping the user’s convenience in mind. Drivers are divided by demand-side drivers and supply side.
Global Contextual Advertising Market Segment Analysis
Based on type, market is segmented into activity-based advertising, location-based advertising, and others. Activity-based advertising is expected to account for the largest share during the forecast period. Activity-based advertising typically comprises graphics, pictures, logos, and texts, which appear on webpages, e-mails, and instant messaging (IM) applications.
According to industry, consumer goods, retail, and restaurants segment is expected to register the highest growth rate during the forecast period. Wide use of digital advertising in this segment to improve marketing services, enhance customer intelligence, and manage trade promotions is driving the growth of segment.
On the basis of deployment, mobile devices segment dominated the global market and is expected to command over the forecast period growing at a CAGR of XX%. Mobile advertising platforms help attract customers to particular products and services. With the increasing smartphone users, advertising methods on mobile devices have also witnessed a major change.
Global Contextual Advertising Market
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Global Contextual Advertising Market Regional Insights:
Global Contextual Advertising Market 1
North America dominated the global contextual advertising market with the largest share of US$ XX Mn. In 2020. Large number of internet users, coupled with the rising per-hour spent on smartphones, especially originating from the U.S. and Canada is creating huge opportunities for advertisers in the region.
Asia-Pacific is expected to grow at a highest pace over the forecast period, owing to the large number of smartphone users in the region. China and India are among top countries surpassing the 100 million mark with the highest number of smartphone users around the globe.
The objective of the report is to present a comprehensive analysis of the Global Contextual Advertising Market to the stakeholders in the industry. The past and current status of the industry with forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the industry with a dedicated study of key players that includes market leaders, followers, and new entrants. PORTER, SVOR, PESTEL analysis with the potential impact of micro-economic factors of the market have been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give a clear futuristic view of the industry to the decision-makers.
The report also helps in understanding Global Contextual Advertising Market dynamics, structure by analyzing the market segments and project the Global Contextual Advertising Market size. Clear representation of competitive analysis of key players by product, price, financial position, product portfolio, growth strategies, and regional presence in the Global Contextual Advertising Market make the report investor’s guide.
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Global Contextual Advertising Market by Type
• Activity-based Advertising
• Location-based Advertising
Global Contextual Advertising Market by Deployment
• Mobile Devices
• Digital Billboards
Global Contextual Advertising Market by Industry
• Consumer Goods, Retail, and Restaurants
• Telecom and IT
• Banking, Financial Services, and Insurance (BFSI)
• Media and Entertainment
• Travel, Transportation, and Automobile
• Academia and Government
Global Contextual Advertising Market by Region
• North America
• South America
• Middle East & Africa
Global Contextual Advertising Market Major Players
• Google LLC
• Facebook Inc.
• Twitter, Inc.
• Amazon.com Inc.
• Act-On Software Inc.
• Adobe Systems
• Amobee Inc.
• Millennial Media LLC
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