Introduction to Digital Marketing for Beginners in 2021

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Types of Digital Marketing

Search Engine Optimization (SEO):

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1. On-page SEO

2. Off-Page SEO

On-page, SEO belongs to that SEO that you have done on your website page. On the other hand, off-page SEO belongs to that SEO that you have done on the other websites and drop a link to your website. In this way, you easily get a link juice for your website.

Pay per click (PPC):

PPC stands for pay per click. This is the easiest way to get the no.1 position on the google search engine because this is the paid advertisement. In this method, you pay some money to google. As a result, Google ranks your website for a limited time duration.

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According to the experts, this paid advertisement is harmful to your website because for some time you are winning to attract your customer's satisfaction. But after some, when your time duration is complete, your website is down.


Email Marketing:

Email marketing is the best way to connect with your customer because, in this method, you easily update your customers with the updates of your website. For instance, if you offered some discount on your product so you mailed your client and inform your client with your updates.

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