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Product packaging design has always been a great way to convey the message of your brand. In the past year, this practice has become more important than ever before. Here, we’ll share some examples of the biggest corrugated packaging box design trends in 2021 and help you consider which trends your brand should adopt. Packaging Trends in 2021 Some of this year’s most popular product packaging trends include the following:
1. Ultra-Simplistic Designs and Geometry An increasingly popular packaging trend is the use of bold and extremely simple geometric ideas. These geometrical concepts feature the use of expressive colors, clean lines, and sharp angles, giving customers a preview of what the product represents. While this trend may appear subtle at first glance, it’s an effective way to make your product stand out.
2. Front and Center Product or Brand Names Designers in 2021 often choose to make the name of a product — not a logo or illustration — the focal point of their packaging. These designs may feature imaginative lettering that draws attention to the name of the product. The names on this type of packaging design are art in themselves and give the entire design a unique look. When a consumer sees this type of packaging, they know exactly what the name of the product is and what it’s used for. If you’re a product-focused business and want to increase awareness of your brand, you may want to consider adopting this trend. This type of design relies on strong typography that is able to carry the entire aesthetic of your brand. Any other elements of this design serve merely to help the product’s name stand out.
3. Color Blocking has been used in the packaging industry for a long time. In 2021, it has taken on a new appearance that features distinctive color combinations, textures, and variations in block weight and shape. Whereas color blocking of the past was characterized by its straight-edged boxes that form clean lines and perfect grids, color blocking in 2021 is unbalanced, uneven, dappled, and freckled. In other words, it feels organic and real.
4. Recyclable and Eco-Friendly Boxes Another thing consumers have been looking for in recent years is eco-friendly packaging. In 2021 as the continued COVID-19 pandemic has led to an explosion in single-use plastic, this need for environmentally friendly packaging has become more urgent. Consumers understand this urgency, with some reports suggesting that nearly three-quarters of consumers are willing to pay more for sustainable packaging.