Mid-range smartphones emerge as customer favourites this festive season


The world was still reeling with a global pandemic, but as the situations eased and businesses looked beyond the virus, the smartphone market saw a burgeoning growth. The 2020 festive season was marked by a plethora of trends in the smartphone space. We witnessed well-built, high-powered, mid-range devices that rivalled premium models shaking the smartphone market.


the best budget smartphone under 10000 budget smartphone


Bridging the gap between premium flagships and budget smartphones are the mid-range smartphones that offer bright screens, attractive designs, and high-end hardware at affordable prices. A mid-range smartphone falls somewhere between INR 15,000 – INR 25,000, making it the most desired price point. Every festive season smartphone buyers go on a record shopping spree, but the recent trends have found them spending predominantly on mid-range budget smartphones.


What fuelled the growth of mid-range smartphones?

Though there are numerous reasons why mid-range smartphones have found a special place in the customers' preference list, we are listing down some of the most evident ones.


A ton of high-end, attractive offerings


One of the most compelling reasons for the mid-range smartphone to thrive was an upsurge in the premium attributes tripping down the price ladder. They offer the best of both worlds so that you can experience some expensive features at a fraction of the cost. Whether you're a gaming freak or just want your phone to not die down before the day ends, there is something for everyone. As per the Great Indian Mobile Survey conducted by Amazon, the top features determining customers' purchase decisions are camera, battery capacity, display quality, RAM, and fast charging (in order of preference).


Flagship 5G drove up the prices


Undoubtedly, the biggest reason behind the rise in mid-range smartphones' popularity is the recent boost in the flagship prices. This is primarily attributed to Qualcomm's Snapdragon 865 series being considerably pricey than the Snapdragon 855 chips used in older high-end phones. Moreover, the 5G- related components also contributed to the increased cost. These price increases made the best budget smartphones seem even more enticing, as customers could now make their phones future-fit without spending lavishly.


The impact of COVID-19


With a direct hit on disposable incomes, the pandemic led customers to prefer no-cost EMI and other affordable finance alternatives, which enabled them to purchase their desired phone without fretting about paying upfront or the high rates of interest. The enhanced screen protection and insurance options, exchange offers, and instant bank discounts have made customers gravitate towards the best budget smartphones under 10000.


These, among others, are the influencing factors that led to a sudden boost in the popularity of mid-range phones that had played second fiddle to uber-premium flagships for years.


What to keep in mind for mid-range smartphone purchase in 2021?

Mid-range phones have been a few shining points in a rather mediocre year for the smartphone industry. With an expectation for this momentum to advance in 2021, let's see some of the few essential attributes to look for in your next budget smartphone.


Select the right screen


Every single activity performed on the phone is through the screen, assigning it one of the most crucial roles. Consider factors like peak brightness, refresh rate, and build quality, keeping in mind that the faster the refresh rate, the quicker the battery drains. So if you are spending about 15,000, make sure you go for an LCD screen and if at all you are paying anywhere around 25,000, pick an AMOLED screen with punchier colours and better display quality.


Go for the latest Android OS


Since the speed, flexibility, and performance of the device are directly dependent on its operating system, buying a smartphone with the latest Android OS is of utmost importance. Ideally, any budget smartphone you purchase in 2021 should be equipped with Android 11, but Android 10 is also acceptable.

Choose the appropriate processor


From 5G support to boot-up time, the processor in your smartphone handles many functions. Your next mid-range smartphone should either have Snapdragon 600 series or the MediaTek G series if your mark is 15,000 or a Snapdragon 700 series or a MediaTek Dimensity series chipset if you cross the 20,000 mark. With increasing media downloads and app sizes, settle for a minimum of 128GB storage for your device to be future-proof. Also, the resource-heavy games and frequent app updates would require RAM that ranges from a minimum of 6GB to 8GB.


Don't forget about the camera quality


With quad-camera becoming a norm in the current smartphone space, do not just consider the number of lenses. An ideal triple camera or quad camera should house either a 48MP or 64MP primary camera sensor with at least an 8MP ultrawide lens. Any macro sensor or depth sensor, if present, should be at least 5MP. Anything less than that is only a marketing gimmick with no real-life use if good pictures are what you are looking for.


Strong battery life


If you are buying a phone in 2021, you wouldn't want the battery to drain before the day ends, so look for a minimum of 4,500mAh-5,000mAh battery. Not only this, our hectic life demands a smartphone that charges quickly, so select devices that offer at least 18W to 25W fast charging.


Just have a look at Samsung's Galaxy S21 lineup or Apple's iPhone series, and you'll understand that today's top-tier smartphones are undeniably desirable. But we don't all have huge piles of cash to spend on a smartphone when we have top performance combined with gorgeous designs offered by mid-range phones. Not only do they appear and feel as slick as their flagship counterparts, but they can very well outperform them in critical areas.


With the suitable device, you can enjoy numerous features ranging from a superior camera setup to excellent battery life and everything in between. Thus, if you're looking to buy a new phone in 2021, our ultimate advice would be the mid-range smartphones.

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