Will Audi TT be eliminated?

New release of audi tt

Audi has unveiled a special edition of its TT RS model, according to Audi officials. Launched on the occasion of the 40th anniversary of the classic Audi Quattro model, the new car features a unique retro look. A limited number of 40 of the new cars will be sold at a price of 114,400 euros (899,100 yuan).


appearance

In terms of appearance, the overall design of the new car is inspired by the 1987 Audi Sport Quattro S1, which was driven by Walter Rohrl and won the Pike's Peak mountain climbing race. It is a classic racing car. The new car features the same white paint as the original, with "red, grey and black" parquet across the front and rear, white 20-inch rims and red brake calipers, a perfect tribute to the Audi Sport Quattro S1's classic design.


In addition, the new car basically maintains the design of the current model, but equipped with the exterior aerodynamic package, including the front lip, air blade, side skirt, rear spoiler and rear diffuser, which brings a strong sense of sporty.

Inside the car, the heavy Alcantara wrap, carbon fiber roll guard in the rear seat, and the special edition logo on the handlebars and seat backs create a strong performance atmosphere.

The Audi TT RS 40 years of Quattro Special Edition is powered by a 2.5T turbocharged inline five-cylinder engine with a maximum power of 400 horsepower and a peak torque of 480 N · m. The transmission system is matched with a 7-speed dual-clutch transmission and quattro all-wheel drive. The 0-100km/h acceleration time is only 3.7 seconds.


A new trend

Along with the global trend of electric, Audi e - tron cars currently looks towards the good direction, but for the global auto industry and consumer habits change, the Audi future certainly will have to give up some models, such as the sports car market gradually decay of the TT, and even higher brand brand performance R8 is likely to face without subsequent models.

Hildegard Wortmann, Audi's global product sales director, told Top Gear that the industry is changing and consumers are becoming more interested in new models, which explains why SUVs and crossovers are so popular today. The future of purebred sports cars such as the TT and R8 looks increasingly bleak. From the above interviews, it is not difficult to see Wortmann's intention that the TT and R8 have no incentive to develop the next generation models in the future, at least in the near future. However, the past is not necessarily the future. The successor to the R8 can't just slip in an electric motor and make it an electric car. The R8 has to be unique and different.

TT was not so lucky.

"While the TT is real and passionate, the reality is that consumer tastes are changing and sports cars have moved further and further away from the world."

But Wortmann insists: "Audi has always made cars that they are passionate about, and although the R8 and TT have had to change and people are moving away from them, the joy of driving will never die."


At present it seems that TT is doomed to disappear in the current of The Times, as for God brand R8 will become an electric car? As Audi's chief executive, Markus Duesmann, put it in February: "We can do it if we want to."

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