“Energy Drinks in the United Arab Emirates”Saudi Arabia Food and Beverage Market
As was the case with sports drinks, declines in energy drinks off-trade volume and current value sales in 2020 were attributable to a combination of rising health-consciousness among consumers and dramatic price hikes imposed over the review period following the introduction of excise tax of 100% and VAT of 5%. Whilst energy drinks became more price-competitive in 2020 after the introduction of an excise tax of 50% on all other types of beverages with added sugar in the United Arab Emirates.
Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
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market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Table Of Contents
Energy Drinks in the United Arab Emirates
LIST OF CONTENTS AND TABLES
KEY DATA FINDINGS
Price hikes and rising health awareness curb demand for energy drinks
Health-oriented products continue to gain popularity
Red Bull remains the leading brand despite declining sales
RECOVERY AND OPPORTUNITIES
Downward trend should be tempered by consumer loyalty
Health and wellness expected to remain a focal point for innovation
Brand differentiation efforts likely to increase as competition intensifies
Table 1 Off-trade Sales of Energy Drinks: Volume 2015-2020
Table 2 Off-trade Sales of Energy Drinks: Value 2015-2020
Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020
Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2015-2020
Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2016-2020
Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2017-2020
Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2016-2020
Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2017-2020
Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2020-2025
Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2020-2025
Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
COVID-19 impact on soft drinks
COVID-19 country impact
Foodservice vs retail split
What next for soft drinks?
CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025
CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025
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