To promote YouTube videos for free, the first thing you need to do is to do basic optimization of your channel and after that, your video will gain more views and subscribers.
Name - the name of the channel is a distinctive feature on the background of other channels. In some cases, you can immediately understand the subject of the channel by reading just one channel name.
Channel description - include a brief description of the channel, your objectives for the channel, and include additional links to your other resources where relevant.
Logo and header - your logo and header will be a distinctive design that will help you promote your channel. The logo should be eye-catching and catchy, while the header should make it clear what your channel is about.
Channel keywords - keywords and phrases will help your channel to be indexed better, thanks to keywords youtube algorithms will better understand what your channel is about. Now they say that keywords are not necessary, but it is better to write the main key phrases for your channel.
Trailer - a trailer should not exceed 2 minutes and should convey the essence of your channel, what you are publishing your videos about, your goals, etc. in a compressed form.
Playlists - you need them for easy and comprehensible search of your videos, playlists should definitely be used if your videos have "series" sequences. For example, if you are making 5 video tutorials on the same topic, it's better to create a separate playlist and shove them there - it will help to navigate through your channel easier and find the necessary videos faster, thus increasing the number of YouTube video views.
Extra features - extra features are only open after linking to your phone's channel. For example, live broadcasts, videos longer than 15 minutes, etc.
What you should pay attention to when designing your channel:
As soon as a new viewer enters your channel, he should understand what your channel is about.
Be sure to pay attention to the design of the header and logo.
Create a corporate style for your channel to distinguish it from others. (preview, font, logo, header, editing)
Where to get ideas for videos:
Trends - keep track of trends, thanks to trends, you can analyze and make conclusions what videos are currently catching on and why.
Popular topics on your own channel - study your channel analytics, see which videos are gaining popularity, which are not. Once you draw conclusions you can create similar videos to those that are gaining more views - this will allow you to promote the video on YouTube.
Youtube search cues - will help answer the question: how to promote your youtube channel. When you first start typing a query into the search box youtube, you will immediately get a list of cues for your query. Thanks to these cues, you can understand what queries are often typed into a youtube search and use them as key in the title or tags of the video.
Comment questions - you can filter comments and create videos on the most popular questions.
Topic sources - Topic sites, forums or channels can be a source of new ideas for videos.
Seriality - People love series of "parts." At times, create videos that can be broken down into parts, of 5 - 10 clips and add such videos to a separate playlist.
Regularity - post videos regularly, at least 2 videos a week, preferably at the same time. The number of videos released depends upon the subject matter.
Thematicity - Stick to one theme, this will help accelerate the promotion of your video on YouTube.
Optimizing videos on YouTube
As much as possible to gain free views YouTube, without investing a penny in the promotion need to optimize your video. Optimization will allow you to quickly gain views, attract more new viewers and acquire regular viewers "subscribers.
Video title - the title should immediately convey the essence of the video, what your video is about. The title should contain the main key phrase and the text that immediately attracts the viewer's attention.
Video file name - before you upload video on YouTube, the name of the uploaded video must contain the main key phrase that would be contained in the title of the video on YouTube.
Video description - youtube algorithms analyze the description and because of this you should pay special attention to video description. The first couple of lines of description are visible in the output of YouTube, so you should write them as attractive as possible, be sure to use key phrases and description should be at least 500 characters.
Optimizing the tags - not so long ago it was reported that you do not need to use tags, and the algorithms youtube now in the promotion of their videos do not use. But still, I recommend to put the main key phrases, I think they will help to gain subscribers in YouTube.
Playlists - add video to appropriate playlist, one video can be added to 1 - 3 playlists.
Video icon - the preview of your video is what the viewer sees first in most cases. With a well-designed icon, the number of clicks to your video will increase - this metric is called "CTR" in analytics.
Increase CTR - In analytics, a good CTR value is 20%, which means that out of 100 times the video was shown in your YouTube feed, 20 clicks on the video icon were clicked. You can raise CTR by using attractive text, catchy pictures and your appearance in the preview, the higher the CTR, the more views you get on YouTube videos.
Recommended videos and tips - when you upload a video you can add the function of recommended videos, which will be shown at the end of the video, as well as you can add tips that will be shown at any time you set in the video, in the upper right corner as text.