Coffee drinking inside university campuses is more than just a phenomenon. It is a culture. In fact, a study conducted at the University of New Hampshire found that college students rely on coffee “to perform at their best.” Interestingly, these students have so much to do with so little time. They need to study, to drive on long road trips, to study overnight for exams and what not. It is safe to say, therefore, that this demographic is hooked to coffee.