This marketing approach prints your logo and/or message on a coffee sleeve that gives protection to customers who have bought hot coffee. These can be given out to popular coffee shops with a specific target audience. The same kind of advertising could be done on coffee mugs that are given away during promotions at the very same coffee shop. A great approach is to provide the branded mugs or sleeves to the coffee store at no charge, as long as they are using your branded items to serve the coffee. It is a win for the coffee shop receiving free items, and a win for maximum brand exposure too.