According to webdem.com, the digital media budget should double in the next 5 years. Digital marketing is a combination of strategies aimed at promoting a brand on the Internet. This differs from traditional marketing by incorporating the use of digital channels and methods that allow the analysis of results in real-time.
Today, the Internet is so ingrained in our lives that it is almost impossible to do without it. It is no coincidence that it is more difficult to see people disconnected from their mobile phones with the Internet at their fingertips. Global web index says that eighty-seven percent of Internet users now own a smartphone.
Our life is no longer the same; the same can be said about the process of buying and selling. It is very common for us today to want to find our products or services on the Internet or to find the best prices when we already know what we want and looking for information about a particular product or service.
Introduced in the 1990s, digital marketing changed the way companies use technology to grow their businesses. The term has become more popular as more and more people have started to use digital devices in the buying process, whether searching for a product or making a purchase online.
To get an idea of how digital marketing has changed the purchasing process, suffice it to say that, in the past, the information about products and services that we acquired was in the hands of the companies that offered these solutions. To put it simply, to learn about a product or service, you had to go to the vendor, who would never tell that their products are not good and try to sell you as much as they can.
Today, digital marketing has allowed consumers to play a more active role in this process. Statistically, this means that even before a customer buys a product, sixty percent of the purchase decision has been made before contacting the seller.
While this might seem a challenge, there is actually a great opportunity for companies to strengthen their brand and expand their business as more and more customers are connecting to the Internet.
In addition, digital marketing involves various aspects of the process, such as content marketing, email marketing, social networks, among others, which increase reach and impact on the consumer's purchase process.
Digital marketing has allowed small-scale businesses to compete at the same level with a big brand since the internet is open to everyone. Alternatively, companies that are not able to spend millions of dollars in traditional marketing campaigns can now make use of digital marketing to showcase their business easily and effectively. Digital marketing is the present and the future and here to stay for a long time.