Digital Out of Home Market Share, Industry Trends, Size, Revenue, Demand, Growth Analysis, Top Leaders: JCDecaux, Lamar Advertising Company, Clear Channel Outdoor, LLC., OUTFRONT Media Inc., Prismview

Market Analysis: Global Digital Out of Home Market

Digital out of home market

Market Definition: Global Digital Out of Home Market

Digital out of home is a type of advertisement that reaches consumers through digital billboards at bus stops, subways, airports and street furniture, among others, when they are out of their homes. Advertisers are increasingly opting for electronic out - of-home ads as it enhances brand recognition. These digital billboards are able to display multiple commercials in a single screen. The advertisers for digital out of home advertising include automobile, retailers, entertainment, food and beverages, banking, among others.

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Market Drivers

Increasing expenditure on programmatic advertising will boost this market growth

Its cost-effective medium in promoting and branding any product or services also acts as a market driver

Focus on business intelligence and prevailing market competitiveness will uplift the market growth

Recent technological developments is another factor driving this market growth


Market Restraints

Lack of real time and detailed consumption data will restrict the growth of the market

Enhancing trend of online/broadcast advertisement will hinder this market growth

Volatile cost of digital out of home advertising is another factor restricting the market growth


Segmentation: Global Digital Out of Home Market

By Product

Billboard

Street Furniture

Transit


By Application

Indoor

Outdoor

Displays Used in Digital Out of Home Advertising

LCD

OLED Display

Direct-View Fine-Pixel Led

Direct-View Large-Pixel Led

E-Paper Display



By Vertical

Commercial

Retail

Corporate and Government

Healthcare

Hospitality


Infrastructural

Transportation

Entertainment


Institutional

Banking, Financial Services, and Insurance (BFSI)

Education


Other Verticals


By Geography

North America

U.S.

Canada

Mexico


South America

Brazil

Argentina

Rest of South America


Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Turkey

Belgium

Netherlands

Switzerland

Rest of Europe


Asia-Pacific

Japan

China

South Korea

India

Australia

Singapore

Thailand

Malaysia

Indonesia

Philippines

Rest of Asia-Pacific


Middle East & Africa

South Africa

Egypt

Saudi Arabia

United Arab Emirates

Israel

Rest of Middle East & Africa



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Key Developments in the Market:

In September 2019, Skoda launched real time programmatic for OOH campaign, DOOH to deliver real-time vehicle recognition ads for the very first time in India with the help of intelligent ML-AI algorithms. This will help company to create brand awareness

In June 2017, Lamar Advertising and Paramount Pictures (US), revealed a dynamic, Digital Out of Home Technology (DOOH) advertising campaign promoting their film "Transformers" The Last Knight”. The business provides customized, contextually relevant advertisements based on make and model of the upcoming car’s using its digital billboard network in combination with vehicle recognition software


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Competitive Analysis:

Global digital out of home market

Key Market Competitors:

Some of the major players operating global digital out of home market are JCDecaux, Lamar Advertising Company, Clear Channel Outdoor, LLC., OUTFRONT Media Inc., Prismview, , Daktronics, Ströer, NEC Display Solutions, Broadsign, OOH Media, Christie Digital Systems USA, Inc., , Mvix(USA), Inc., Ayuda Media Systems, DEEPSKY CORPORATION LTD, Shenzhen AOTO Electronics Co., Ltd., Fairway Outdoor Advertising, LIGHTBOX OOH VIDEO NETWORK, Primedia Outdoor (Pty) Ltd. among others.

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