Highway Driving Assist Market to Witness Excellent Growth and Strong Revenue by 2027

Market Analysis and Insights: Global Highway Driving Assist Market

Highway driving assist market

Advanced driver assistance systems (ADAS) are intelligent electronic systems that are integrated inside the vehicle and assist drivers in various ways. They significantly increase both car and road safety as they use a number of sensors and cameras along with automation technology to detect obstacles and provide alternate navigation routes. They are efficient in avoiding collisions and alert the driver beforehand in case of manual control.

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The rising demand for advanced driver assistance systems, growing demand for road safety, progressing automotive industry and increasing semi-autonomous vehicles are the factors driving the growth of global highway driving assist market. High initial cost to deploy driver assistance systems and low efficiency in challenging weather conditions are the factors restraining the growth of global highway driving assist market in the above-mentioned period.

Stringent safety regulations and further technological advancements in driver assistance systems are the opportunities for global highway driving assist market. Limited IT and communication infrastructure are the challenges for global highway driving assist market.

Analyst Brief

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Highway Driving Assist Market Scope and Market Size

The highway driving assist market is segmented on the basis of car type, electric vehicle type, component, autonomous level and function. The growth among segments helps you analyse niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.

On the basis of car type, the highway driving assist market has been segmented into mid segment and luxury segment.

On the basis of electric vehicle type, the highway driving assist market has been segmented into BEV, HEV, PHEV and FCEV.

On the basis of component, the highway driving assist market has been segmented into camera, radar, ultrasonic sensor, software module and navigation.

On the basis of autonomous level, the highway driving assist market has been segmented into level 2 and level 3 and above.

Highway driving assist market has also been segmented on the basis of function into adaptive cruise control, lane keeping assist, lane centering assist and collision avoidance assist.

Global Highway Driving Assist Market Country Level Analysis

Global highway driving assist market

The countries covered in the highway driving assist market report are the U.S., Canada and Mexico in North America, Brazil, Argentina and Rest of South America as part of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

North America will dominate the highway driving assist market due to growing demand of high-end safety features in autonomous and semi-autonomous vehicles. Also, high disposable income and superior standards of living will further fuel the growth in the region.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

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Competitive Landscape and Highway Driving Assist Market Share Analysis

Highway driving assist market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to highway driving assist market.

The major players covered in the highway driving assist market report are

Aptiv, AVL, Continental, Intel, Magna, Mando, Mobileye, Nvidia, Qualcomm, Robert Bosch, Samsung Electro Mechanics, Tesla, Toyota Motor Corporation, Valeo, Veoneer, Denso, Hella, Hyundai Mobis, Hyundai Motor Company, Visteon, Volvo and ZF Friedrichshafen among other domestic and global players. Market share data is available for global, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America separately. DBMR analysts understand competitive strengths and provide competitive analysis for each competitor separately.

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