Market Analysis: Global Flavoured Yogurt Market
Market Definition: Global Flavoured Yogurt Market
Yogurt is formed by fermenting milk with bacteria. Yogurt when garnished or nourished with flavours derived from various sources such as fruits and vegetables, it is termed as flavoured yogurt. Flavoured yogurts are available in various forms based on criteria like low-fatty or non-fatty, frozen or regular and flavours from different fruits. There has been an increased demand for flavoured yoghurts due to the health benefits offered by it.
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The shift in consumers’ behaviour towards nutritional value and also giving importance to taste and texture
Increasing income of consumers and their changing tastes and preferences
Customer’s preference of convenience, rather than focus on costs due to their tight packed busy lifestyles
Innovative and new forms of packaging of flavoured yoghurt attract consumers towards the products, stimulating them to buy it
High levels of preservatives present in the product restraints the growth of the market
Presence of already established competitors and competition from ice cream & other frozen desserts market hinders the growth of his market
Segmentation: Global Flavoured Yogurt Market
Low Fat & No-Fat Yogurt
Standard Flavoured Yogurt
By Distribution Channel
Food & Beverage
Rest of South America
Rest of Europe
Rest of Asia-Pacific
Middle East and Africa
United Arab Emirates
Rest of Middle East and Africa
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Key Developments in the Market:
In January 2019, Yoplait, the largest franchise brand of yoghurt and Dunkin’ Donuts have joined hands to launch 4 new breakfast pastry-inspired yogurt flavours which include Boston Kreme Donut, Apple Fritter, French Vanilla Latte and Cinnamon Coffee Roll. These launches would increase the sale the sale of yoghurts, and its uniqueness would help capturing a new segment in the yogurt market.
In January, 2018.Hormel Foods partnered with Menchie’s Frozen Yogurt to launch its limited-edition peanut butter flavoured frozen yogurt, Skippy. It would be a blend of peanut butter and chocolate brownie flavoured frozen yogurt. This new flavour of yoghurt, would provide a unique taste for customers, and add yet another flavour in yoghurts in the market of flavoured yoghurts.
Competitive Analysis: Global Flavoured Yogurt Market
Key Market Competitors: Global Flavoured Yogurt Market
Few of the major competitors currently working in the global flavoured yogurt are General Mills Inc., Nestlé, Yakult Honsha Co., Ltd., ULTIMA FOODS, Chobani, LLC., SODIAAL, Müller UK & Ireland, Rainy Lanes Dairy Foods Ltd., Parmalat S.p.A., Chi Limited, Sameer Agriculture & Livestock Limited, Lausanne Dairies, MENCHIE'S, Cargill, Incorporated., YILI.COM INC., Mother Dairy Fruit & Vegetable Pvt. Ltd., Britannia Nutrition Foundation, DANONE, Stonyfield Farm, Inc., FAGE International S.A., noosa yoghurt, The Icelandic Milk and Skyr Corporation, Yoplait USA, INC, Fonterra Co-operative Group and Arla Foods amba among others.
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