Market Analysis and Insights: Global Functional Beverages Market
Functional beverages may be considered non-alcoholic beverages as those drinks keep the body hydrated and have a nutritious balance overall. These are fortified drinks that avoid health problems across different age groups. Functional beverages provide significant health-related benefits such as strengthening the immune system, improving mental capacity, controlling cholesterol, improving bone health, improving heart health, and other benefits associated with vision and eye safety, making beverages the first option of customers for grab-and-go foods.
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Growing consumer awareness of health, rising demand for enhanced beverage products, key players innovation and development drives the functional beverages market growth. Major players undertaking various developments such as the launch of new products, the opening of new research and development centers and new plants to help the functional beverages market grow in the above-mentioned forecast period. On the other hand, food safety concerns and regulations hinder the functional beverages market growth in the forecast period of 2020- 2027.
In order to compete with the latest trends and emerging players, many energy drink manufacturers are constantly experimenting with various innovative products, such as sugar-free products and soft drinks which are the major challenges faced by functional beverages market in forecast period. Further, the growing trend towards the consumption of ready-to-eat foods forecast opportunities for the functional beverages market to grow over the forecast period
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Global Functional Beverages Market Scope and Market Size
On the basis of type, the functional beverages market is segmented into probiotic drinks, energy drinks, fruit & vegetable juices, herbal and fruit teas, fortified water, rehydration solutions, dairy beverages, non-dairy beverages and others.
On the basis of packaging, the functional beverages market is segmented into bottle, tetra pack, sachet, tin can, and others.
Based on the functions, the functional beverages market is segmented into hydration, energy & rejuvenation, health & wellness, weight management and others.
Functional Beverages Market Country Level Analysis
Functional beverages market is analysed and market size, volume information is provided by country, type, packaging, and functions as referenced above.
The countries covered in the functional beverages market report are the U.S., Canada, Mexico in North America, Germany, Poland, Ireland, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Chile, Rest of South America as a part of South America, UAE, Saudi Arabia, Egypt, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).
North America holds the largest market share in the functional beverages market owing to increased demand for functional beverage products in this region and increasing awareness of the health benefits associated with the consumption of functional beverages, it is estimated to hold dominance within the forecast period. Due to increased demand for functional beverages in these regions, Europe and the Asia-Pacific are expected to see significant growth during the forecast period. The increase in consumer per capita income within the Asia-Pacific due to the rise in economy will have a significant impact on the growth of the region's functional beverages market.
The country section of the functional beverages market report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as consumption volumes, production sites and volumes, import export analysis, price trend analysis, cost of raw materials, down-stream and upstream value chain analysis are some of the major pointers used to forecast the market scenario for individual countries.
Competitive Landscape and Functional Beverages Market Share Analysis
Functional beverages market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to functional beverages market.
The major players covered in the functional beverages market report are
· PepsiCo, Inc.
· Kraft Foods
· General Mills
· Campbell Soup Co.
· Monster Beverage Corporation
· The Coca-Cola Company
· Red Bull GmbH
· Archer Daniels Midland Co.
· DuPont Nutrition & Health
· LycoRed Ltd.
· Fortitech, Inc.
· BASF SE
· Nutratech, Inc.
· Clif Bar & Company
· Universal Nutrition
· Dr Pepper Snapple Group Inc.
· Groupe Danone
· Tata Tea
· Jivita LLC
· Old Orchard Brands
· Cadbury Schweppes
among other domestic and global players. Market share data is available for global, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America separately. DBMR analysts understand competitive strengths and provide competitive analysis for each competitor separately.
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